{"id":21650,"date":"2025-04-17T21:36:47","date_gmt":"2025-04-17T19:36:47","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=21650"},"modified":"2025-05-29T12:01:40","modified_gmt":"2025-05-29T10:01:40","slug":"simplify","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/simplify","title":{"rendered":"Simplify"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Simplify\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Text und Fotografie: Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr den Text auf Deutsch oder scrolle weiter nach unten <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Simplify<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My favourite nail polish colour is called “Bingo Flamingo”, a mix of red and pink, bright, easy to apply and fairly easy to take off with no colour left around the nails. It’s not overly exciting or innovative to wear Bingo Flamingo, but it’s more exciting than no nail polish at all and it’s just an all-rounder as a nail colour. However, as I stood in front of the shelf of dozens of nail polish colours, I thought: so many options and all affordable – I must take this opportunity to buy some exciting new colours. So I bought a dark green and a pale yellow, both of which happen to be my brand colours. After sitting on the shelf for weeks, I tried the green.\u00a0 And, in fact, I didn’t like it any better than Bingo Flamingo – if not worse – and most importantly, it was a pain to remove after only two days when the paint started to peel off.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Choose options well<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I’m telling you this because it immediately reminded me of the situation my business was in: in trying to implement all the ideas and strategies I’d heard about or thought about, I was complicating my business more and more. I wanted to seize every opportunity without asking critical questions: Is it the right strategy for me? Will it really earn me money or time, or will I pay for it?
In business, as in nail polish, I should have just stuck with the good old Bingo Flamingo. Keep it simple. Just because there are a hundred options doesn’t mean I have to use them all. Especially when I’ve found a good enough combination that already works well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lately, I’ve been practising keeping things as simple as possible. I’ve rebranded, but more importantly, I’ve simplified everything in my business. I used to have four different websites for different purposes: one for commercial photography, one for all the photography stuff I do and offer, and two blogs. Now I’m moving everything onto one website, which also has a blog. These different websites I had were also quite unstructured and the message wasn’t clear, simple and concise. Because I was listening to a lot of ideas and trying to implement them all, it got very complicated.<\/p>

In order to keep going as a creative, I need to radically simplify to make room for what’s really important, and to make room for what I really need to do: make photos and videos.<\/p>

Especially in marketing, there are a lot of ideas and opinions about what makes a business successful, and that’s great. But I have to ask myself critically: What will really help me and my particular business? How can I simplify things for myself? What is essential and what just makes things unnecessarily complicated?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is essential?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Simplifying means first and foremost getting rid of processes and also messages that are not necessary and do not add value. I got rid of all the marketing copy on my website, which just leads to confusion, and confusion is the killer of any business. I also radically simplified my website, my blog and my use of social media.<\/p>

In fact, I had to go back to the drawing board, as if I was starting from scratch, and ask myself: what is essential to my business and what can I get rid of? How can I simplify? What will really bring growth? How much time can I realistically put into a particular marketing activity and how can I simplify to save time?<\/p>

Why spend extra time on dark green nails when Bingo Flamingo does the job well and is the prettiest or just as pretty as other colours?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vereinfachen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meine Lieblingsnagellackfarbe hei\u00dft \u201eBingo Flamingo\u201c, eine Mischung aus Rot und Rosa, leuchtend, leicht aufzutragen und ziemlich leicht wieder zu entfernen, eben ohne Farbreste auf den N\u00e4geln zur\u00fcckbleiben. Es ist nicht \u00fcberm\u00e4\u00dfig aufregend oder innovativ, Bingo Flamingo zu tragen, aber es ist aufregender als gar kein Nagellack und es ist einfach ein Allrounder als Nagelfarbe. Als ich aber neulich vor einem Regal im DM mit Dutzenden von Nagellackfarben stand, dachte ich: So viele M\u00f6glichkeiten und alle erschwinglich – ich muss die Gelegenheit nutzen, um ein paar ungew\u00f6hnliche, neue Farben zu kaufen. Also kaufte ich ein dunkles Gr\u00fcn und ein helles Gelb, die beide zuf\u00e4llig meine Markenfarben sind. Nachdem sie wochenlang im Regal gestanden hatten, habe ich das Gr\u00fcn ausprobiert.\u00a0 Und tats\u00e4chlich gefiel es mir nicht besser als Bingo Flamingo – wenn nicht sogar weniger gut. Vor allem hat die Farbe nach nur zwei Tagen begonnen abzubl\u00e4ttern und es war sehr m\u00fchsam die Farbe r\u00fcckstandslos zu entfernen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Optionen gut ausw\u00e4hlen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ich erz\u00e4hle das, weil es mich sofort an die Situation erinnerte, in der mein Business war: Bei dem Versuch, all die Ideen und Strategien umzusetzen, von denen ich geh\u00f6rt habe oder die ich mir \u00fcberlegt habe, habe ich mein Business immer mehr verkompliziert. Ich wollte jede Option nutzen, ohne mir kritische Fragen zu stellen: Ist dies die richtige M\u00f6glichkeit f\u00fcr mich?\u00a0 Wird sie mir wirklich Geld oder Zeit bringen, oder zahle ich drauf?<\/p>

Im Gesch\u00e4ftsleben, wie auch beim Nagellack, h\u00e4tte ich mal einfach beim \u201eBingo Flamingo\u201c bleiben sollen. Es einfach halten. Nur weil es hundert M\u00f6glichkeiten gibt, hei\u00dft das nicht, dass ich sie alle nutzen muss. Vor allem dann nicht, wenn ich eine ausreichend gute Kombination gefunden habe, die bereits gut funktioniert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In letzter Zeit habe ich mich bem\u00fcht, Dinge m\u00f6glichst einfach zu halten. Ich habe ein Rebranding durchgef\u00fchrt, aber noch wichtiger ist, dass in dem Zuge alles in meinem Unternehmen vereinfacht habe. Fr\u00fcher hatte ich vier verschiedene Websiten f\u00fcr unterschiedliche Zwecke: eine f\u00fcr kommerzielle Fotografie, eine f\u00fcr alle Fotografiesachen, die ich so mache und anbiete, dazu zwei Blogs. Jetzt ziehe ich alles auf eine Website um, auf der auch ein Blog ist. Diese verschiedenen Webseiten, die ich hatte, waren dazu noch ziemlich unstrukturiert und die Botschaft war nicht klar, einfach und deutlich. Weil ich mir viele Ideen angeh\u00f6rt habe und alle unterbringen wollte, ist alles sehr kompliziert geworden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Um als Kreative dauerhaft weitermachen zu k\u00f6nnen, muss ich mich radikal vereinfachen, um Platz f\u00fcr das zu schaffen, was wirklich wichtig ist, und um Raum f\u00fcr das zu haben, was meine Arbeit ausmacht: Fotos und Videos machen.<\/p>

Gerade im Marketing gibt es viele Ideen und Meinungen dar\u00fcber, was ein Unternehmen erfolgreich macht, und das ist super. Aber ich muss mich kritisch fragen: Was hilft mir und meinem Gesch\u00e4ft wirklich weiter? Wie kann ich die Dinge f\u00fcr mich vereinfachen? Was ist tats\u00e4chlich wichtig und was macht die Dinge nur unn\u00f6tig kompliziert?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Was ist wirklich notwendig?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vereinfachen bedeutet in erster Linie, Prozesse und auch Botschaften loszuwerden, die nicht notwendig sind und keinen Mehrwert bringen. Ich habe mich von allen Marketingtexten auf meiner Website getrennt, die m\u00f6glicherweise eher verwirren k\u00f6nnten, denn Verwirrung ist der Killer f\u00fcr jedes Unternehmen. Au\u00dferdem habe ich meine Website, meinen Blog und meine Nutzung der sozialen Medien radikal vereinfacht.<\/p>

Ich musste im Prinzip nochmal ganz von vorne anfangen und mich fragen: Was ist f\u00fcr mein Business wichtig und was kann ich weglassen? Wie kann ich vereinfachen? Was wird wirklich Wachstum bringen? Wie viel Zeit kann ich realistischerweise in eine bestimmte Marketingaktivit\u00e4t stecken und wie kann ich sie vereinfachen, um Zeit zu sparen?<\/p>

Warum sollte ich zus\u00e4tzliche Zeit f\u00fcr dunkelgr\u00fcne N\u00e4gel aufwenden, wenn Bingo Flamingo die Aufgabe gut erf\u00fcllt und dazu noch eine ebenso sch\u00f6ne Farbe ist, wie andere?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Trying to implement all the ideas and strategies I had heard about or that came to my mind, I used to overcomplicate things. To simplify things has literally saved my mental life.<\/p>","protected":false},"author":2,"featured_media":21651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WHY IT PAYS OFF TO NICHE DOWN YOUR BUSINESS. 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