{"id":21936,"date":"2025-04-19T21:31:01","date_gmt":"2025-04-19T19:31:01","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=21936"},"modified":"2025-10-03T14:22:10","modified_gmt":"2025-10-03T12:22:10","slug":"svetlana-morel","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/svetlana-morel","title":{"rendered":"Graphic Designer Svetlana Morel"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Svetlana\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Text and Photography by Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr den Text auf Deutsch oder scrolle weiter nach unten <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graphic Designer Svetlana Morel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Two Questions for Svetlana Morel, Graphic Designer in Reutlingen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Svetlana came round to my studio in Metzingen and I asked her two questions about logo design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Medium-sized companies that have been around for a long time often want to rebrand, including a new logo, web design and so on. Would you change everything completely?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In general I would keep the old elements because they are recognisable. The design doesn’t have to change radically from one day to the next – you can do it gradually. If a company has built up trust over the years, a radically new design would throw that out the window. I would rather make small changes, such as more modern lines and fonts – wiping off the old dust, so to speak. However, there are times when the owners of a company want a completely new look, for example after a change of ownership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What makes a good logo for you?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When there are design elements combining word and figurative mark. Ideally, you can see immediately what the company does. Even if people don’t understand the logo at first, when you explain it to them, you make an immediate connection with them. As a graphic designer, I have to filter out the relevant information from what the client tells me in the preliminary meeting and visually summarise it in the logo. This requires a good instinct, so that at the end the client says: This is exactly what I wanted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You can find more about Svetlana on Instagram: @pixelblau_by_svetlana_morel<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Svetlana\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graphic Designer Svetlana Morel<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zwei Fragen an Svetlana Morel, Grafikdesignerin in Reutlingen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Svetlana ist in meinem Atelier in Metzingen vorbeigekommen und ich hab ihr zwei Fragen zu Logodesign gestellt.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mittelst\u00e4ndische Unternehmen, die es schon lange gibt, w\u00fcnschen sich oft ein Rebranding, also unter anderem die \u00dcberarbeitung des Logos, des Webdesigns, und und und. W\u00fcrdest du da alles komplett umkrempeln?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In der Regel w\u00fcrde ich alte Elemente wegen des Wiedererkennungswertes beibehalten. Das Design muss sich nicht von heute auf morgen radikal \u00e4ndern sondern das kann man auch schrittweise machen. Wenn sich ein Unternehmen \u00fcber Jahre hinweg ein Vertrauen aufgebaut hat, dann w\u00fcrde ein radikal neues Design das \u00fcber den Haufen werfen. Ich w\u00fcrde daher eher kleine Ver\u00e4nderungen vornehmen, wie modernere Linien und Schriften \u2013 sozusagen den alten Staub abwischen. Es kommt aber auch vor, dass sich Firmeninhaber ein komplett neues Erscheinungsbild w\u00fcnschen, zum Beispiel nach einem Eigent\u00fcmerwechsel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Was macht f\u00fcr dich ein gutes Logo aus?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wenn gestalterische Elemente vorhanden sind und es eine Bild- und Schriftmarke gibt. Im Idealfall erkennt man sofort, was das Unternehmen macht. Selbst wenn die Leute das Logo zun\u00e4chst nicht verstehen, baut man sofort eine Verbindung zum Kunden auf, wenn man es erkl\u00e4rt. Als Grafikerin muss ich aus dem, was mir der Kunde im Vorgespr\u00e4ch erz\u00e4hlt, die relevanten Informationen herausfiltern und diese im Logo visuell auf den Punkt bringen. Das erfordert Fingerspitzengef\u00fchl, damit der Kunde am Ende sagt: Genau das wollte ich haben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mehr \u00fcber Svetlana findest du auf Instagram: @pixelblau_by_svetlana_morel<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Two questions for graphic designer Svetlana Morel who loves a good rebranding challenge for established companies. <\/p>","protected":false},"author":2,"featured_media":22454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[453],"tags":[389,387,278,57,312],"post_folder":[],"class_list":["post-21936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-business-photography","tag-entrepreneur","tag-interview","tag-photography","tag-small-business"],"yoast_head":"\nNadine Wilmanns ⋆ People ⋆ Graphic Designer Svetlana Morel<\/title>\n<meta name=\"description\" content=\"I blog about professional creativity and the people, places, and events I photograph. 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