{"id":2303,"date":"2020-08-15T02:34:01","date_gmt":"2020-08-15T00:34:01","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=2303"},"modified":"2025-10-03T14:17:26","modified_gmt":"2025-10-03T12:17:26","slug":"the-full-picture","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/the-full-picture","title":{"rendered":"The full picture"},"content":{"rendered":"
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Text und Fotografie: Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr den Text auf Deutsch oder scrolle weiter nach unten <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The full picture<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On British TV, Channel 4 is airing a \u201cdocumentary\u201d about Missguided, a fast-fashion giant based in Manchester that produces cheap, low-quality garments. Channel 4 is not really documenting though. Instead, they`re staging a glamorous glittering fashion world and hiding the fact that Missguided is contributing to the exploitation of low-paid workers and pollution by poor choice of materials. They`re not showing the full picture at all.<\/p>

A comment on the Channel4 Instagram post says: \u00a0\u201cMy friend was working for Missguided when this was being filmed and everything was totally set up!\u201d While I`m not surprised about this, I am still disappointed that a major TV station is willing to spread lies without giving the full picture, and promoting such a bad example of the fashion industry in such an uninvestigative way.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On the good side<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Earlier this year I had to proofread a PR article for a magazine about a car company claiming that it`s super-sustainable because of its electric car range. However, electric cars are not sustainable AT ALL. One major reason is that the batteries that power most electric cars require mining of lithium, cobalt, nickel, and rare earth metals. This often involves toxic waste and causes deforestation, soil degradation, and water pollution in those countries where they are sourced. Animals are dying, farmers are losing their means of making a living. Many mines are located in countries with weak environmental regulations and poor labor conditions, raising ethical concerns.<\/p>

Luckily, I could compromise with my boss, that we would at least neutralize the article: Saying they`re doing electric cars (which they do) but not claiming this to be sustainable. Not ideal, of course, but still something.<\/p>

Isn`t it that we usually want to do something good with our lives, fight the good fight, be on the good side. And especially as a journalist, but generally as a person, you want to keep some integrity. I do wonder: Channel 4 has money and they are choosers – so why don`t they support for example sustainable fashion, instead of promoting Missguided of all brands?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Little changes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If we work for companies with unethical business manners, we can find ourselves kind of contributing to something that in fact we don`t want to support at all. Let`s keep on believing the best though and let`s try to be the change in every little tiny decision that is up to us. So that, when looking at the full picture, there is some good stuff to see, too. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The full picture<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Im Englischen Fernsehen wird auf Channel4 gerade eine \u201cDokumentation\u201d \u00fcber Missguided gezeigt. Missguided ist ein gro\u00dfes Modeunternehmen im Fast-Fashion Sektor, der Billig-Kleidung produziert. \u00a0Channel 4 dokumentiert allerdings nicht wirklich. Stattdessen f\u00fchren sie eine glamour\u00f6se, Bling-Bling-Modewelt vor und verschweigen, dass Missguided unterbezahlte Produktions-Arbeiter ausbeutet und zur Umweltverschmutzung beitr\u00e4gt, weil es Billigmaterialien verwendet. Channel 4 zeigt da nicht das Gesamtbild.<\/p>

Ein Kommentar auf den Channel4 Instagram Post zur \u201cDoku\u201d sagt: \u201cMeine Freundin hat w\u00e4hrend den Dreharbeiten f\u00fcr Missguided gearbeitet und alles war total gespielt und arrangiert.\u201c Zwar bin ich davon nicht \u00fcberrascht, aber ich bin doch entt\u00e4uscht, dass ein gro\u00dfer Fernsehsender bereit dazu ist, L\u00fcgen zu verbreiten, ohne das Gesamtbild zu zeigen. Und, dass sie solch ein schlechtes Beispiel der Modeindustrie bewerben, ohne das zu hinterfragen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Auf der guten Seite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anfang des Jahres sollte ich einen PR-Artikel f\u00fcr ein Magazin Korrektur lesen. Der Artikel war \u00fcber eine Autofirma, die behauptet wegen ihrer Elektroautos besonders nachhaltig zu sein. Aber Elektroautos sind \u00fcberhaupt nicht nachhaltig. Ein wesentlicher Grund ist, dass f\u00fcr die Batterien, die die meisten Elektroautos antreiben, Lithium, Kobalt, Nickel und seltene Rohstoffe abgebaut werden. Dieser Abbau f\u00fchrt in den betroffenen L\u00e4ndern zu giftigen Abf\u00e4llen, es m\u00fcssen W\u00e4lder gerohdet werden, B\u00f6den degenerieren und das Grundwasser wird verschmutzt. Tiere sterben, und Bauern verlieren ihre Lebensgrundlage. Viele der Minen befinden sich in L\u00e4ndern mit wenigen Umweltvorschriften und schlechten Arbeitsbedingungen, was ethische Bedenken aufwirft.<\/p>

\u00a0Zum Gl\u00fcck konnte ich mit meinem Auftraggeber einen Kompromiss finden, dass wir den Artikel zumindest neutral umschreiben: Sagen, dass die Firma Elektroautos verkauft aber nicht behaupten, dass das nachhaltig ist. Nat\u00fcrlich nicht ideal, aber immerhin was.<\/p>

Wollen wir normalerweise etwas Gutes mit unserem Leben machen wollen, uns f\u00fcr gute Sachen einsetzen wollen und einfach auf der guten Seite stehen wollen? Und vor allem als Journalist, aber auch als Person, will man doch zu dem stehen k\u00f6nnen, was man schreibt und sagt. I frage mich: Channel 4 hat doch Geld und k\u00f6nnen sich`s doch aussuchen, was sie unterst\u00fctzen m\u00f6chten \u2013 warum also nicht zum Beispiel nachhaltige Modemarken, anstatt ausgerechnet Missguided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kleine Ver\u00e4nderung zum Besseren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wenn wir f\u00fcr Firmen arbeiten, die unmoralisch arbeiten, finden wir uns in der Situation wieder, dass wir zu etwas beitragen, das wir eigentlich \u00fcberhaupt nicht unterst\u00fctzen wollen. Ich hoffe, dass wir trotzdem weiter an das Beste glauben k\u00f6nnen \u00a0und dass wir versuchen, in jeder kleinen Entscheidung , bei der wir die Wahl haben, die kleine Ver\u00e4nderung zum Besseren zu sein. Damit, wenn man das Gesamtbild anschaut, auch etwas Gutes zu sehen ist. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

It`s not always easy to fight the good fight at work. Greenwashing habits of the media. <\/p>","protected":false},"author":2,"featured_media":3989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[48,393],"tags":[49,159,25,20,243,197,198,145,157,158,23,41],"post_folder":[],"class_list":["post-2303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business-creativity","tag-blog","tag-change","tag-ethical-fashion","tag-fashion","tag-fashion-industry","tag-fashionblog","tag-fashionblogger","tag-fast-fashion","tag-journalism","tag-picture","tag-sustainable","tag-sustainable-fashion"],"yoast_head":"\nThe full picture ⋆ Blog ⋆ Nadine Wilmanns<\/title>\n<meta name=\"description\" content=\"On my blog I write about fashion, photography, journalism and life as a freelancer. 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