{"id":23371,"date":"2025-09-04T08:29:26","date_gmt":"2025-09-04T06:29:26","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=23371"},"modified":"2025-09-04T21:29:16","modified_gmt":"2025-09-04T19:29:16","slug":"katinka-donagemma","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/katinka-donagemma","title":{"rendered":"Graphic Designer Katinka Donagemma"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Katinka\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Words and Photography by Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr den Text auf Deutsch oder scrolle weiter nach unten <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graphic Designer Katinka Donagemma<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Two Questions for Katinka Donagemma, graphic Designer in London<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is London-based graphic designer Katinka Donagemma. Her journey to founding her own branding and graphic design studio is rather extraordinary: After studying Graphic Design and Photography, she spent time living on and off in Africa \u2013 an experience that deepened her cultural awareness and sensitivity to visual language. Today, she works with high-profile, purpose-driven brands and charities, bringing this unique perspective into her design practice. Here she shares some insights about visual branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lately I see a lot of classic fonts paired with italic fonts \u2013 it seems to be a trend in branding design right now. What\u2019s your perspective on design trends Katinka?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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That combination isn\u2019t actually as current anymore. I do keep an eye on trends, but for me, everything starts with the client \u2013 what they stand for and the message they want to send.<\/p>

Simplicity is key, especially with typography. Trends have their place, but I\u2019ll never impose one if it doesn\u2019t fit the brand\u2019s identity. Take a wine brand full of history, for instance: if you give it an ultra-modern, trendy branding, it may not communicate the history of the wine, and it does not withstand future proofing. So balancing their existing equities, present and future, is key.<\/p>

Blindly following trends can be the death of a brand if the message doesn\u2019t align. And if you only ever follow trends, you\u2019ll always be a follower \u2013 not a ground breaker.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What kind of questions do you ask a client to discover what branding best communicates their offer?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I usually begin with a lot of personal questions: What\u2019s their story or history? What\u2019s their favourite colour? Where do they like to spend their holidays, and why? What items inspire them? I also pay attention to their environment \u2013 their interiors, their everyday choices. If it\u2019s a diner, for example, do they use napkins from IKEA, or do they have personalized ones? Those small details reveal a lot about their personality and values.
Then I ask about their target audience. Most clients already have a clear idea of who they want to reach and where they want to go. To me, a brand is like a wishlist. If you communicate it well through visual language, that vision can come true.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here you can find more about Katinka:<\/p>

www.kdesign.studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Katinka\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grafikdesignerin Katinka Donagemma<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zwei Fragen an Katinka Donagemma, Grafikdesignerin in London<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das ist Katinka Donagemma, die in London ihr eigenes Branding- und Grafikdesign-Studio leitet. Ihr Weg dahin ist nicht allt\u00e4glich: nach ihrem Studium \u2013 neben Grafikdesign hat sie Fotografie studiert – lebte sie zeitweise in Afrika. Eine Erfahrung, die ihr kulturelles Bewusstsein und ihre Sensibilit\u00e4t f\u00fcr visuelle Sprache vertieft hat. Die bringt sie heute in die Zusammenarbeit mit namhaften, sinnstiftenden Marken und Charities ein. Hier teilt sie ein paar Einblicke ins visuelle Branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In letzter Zeit sehe ich oft, wie klassische Schrift mit kursiver Schrift kombiniert wird \u2013 das scheint gerade ein Trend im Branding-Design zu sein. Wie siehst du Designtrends, Katinka?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Diese Kombi ist eigentlich schon gar nicht mehr so aktuell. Ich beobachte Trends zwar, aber f\u00fcr mich steht immer der Kunde im Mittelpunkt \u2013 wof\u00fcr er steht und welche Botschaft er vermitteln m\u00f6chte.<\/p>

Einfachheit ist entscheidend, insbesondere bei der Typografie. Trends haben ihren Platz, aber ich w\u00fcrde niemals einen Trend durchsetzen, der nicht zur Identit\u00e4t der Marke passt.<\/p>

Nehmen wir zum Beispiel eine Weinmarke mit einer langen Geschichte: Wenn man ihr ein ultramodernes, trendiges Branding verpasst, kommuniziert das m\u00f6glicherweise nicht mehr die Geschichte des Weins und ist nicht zukunftsf\u00e4hig. Daher ist es entscheidend, ein Gleichgewicht zwischen den bestehenden Werten, der Gegenwart und der Zukunft zu finden.\u00a0<\/p>

Trends blind zu folgen kann das Ende einer Marke bedeuten, wenn die Botschaft nicht dazu passt. Und wenn man immer nur Trends folgt, bleibt man ein Mitl\u00e4ufer, nie Vorreiter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Welche Fragen stellst du einem Kunden, um herauszufinden, welches Branding sein Angebot am besten vermittelt?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ich beginne in der Regel mit vielen pers\u00f6nlichen Fragen: Welche Geschichte wollen sie schreiben und wie ist ihr Werdegang? Was ist ihre Lieblingsfarbe? Wo verbringen sie gerne ihren Urlaub und warum? Welche Dinge inspirieren sie? Ich achte auch auf das Umfeld meiner Kunden \u2013 Inneneinrichtung und Kaufentscheidungen. Wenn es sich beispielsweise um ein Restaurant handelt: verwenden sie Servietten von IKEA oder haben sie personalisierte Servietten? Diese kleinen Details verraten viel \u00fcber die Pers\u00f6nlichkeit des Kunden und dar\u00fcber, worauf er Wert legt.<\/p>

Dann frage ich nach ihrer Zielgruppe. Die meisten Kunden haben bereits eine klare Vorstellung davon, wen sie erreichen m\u00f6chten. F\u00fcr mich ist eine Marke wie eine Wunschliste. Wenn man sie durch visuelle Sprache gut kommuniziert, kann diese Vision Wirklichkeit werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hier erf\u00e4hrst du mehr \u00fcber Katinka: www.kdesign.studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

2 questions for the London based Graphic Designer Katinka Donagemma who tells us about wether or not to follow current trends and the key questions for visual branding.<\/p>","protected":false},"author":2,"featured_media":23373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WHY IT PAYS OFF TO NICHE DOWN YOUR BUSINESS. When it comes to doing any form of art as a profession finding a niche is pretty much vital for success. ","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[453],"tags":[389,326,182,146,148,171,153,57,173,75],"post_folder":[],"class_list":["post-23371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-questions","tag-business-photography","tag-creative-business","tag-creativelife","tag-creativity","tag-freelancer","tag-photoblog","tag-photographer","tag-photography","tag-photographyblog","tag-storytelling"],"yoast_head":"\nBlog ⋆ Nadine Wilmanns ⋆ Graphic Designer Katinka Donagemma<\/title>\n<meta name=\"description\" content=\"On my blog, I write about professional creativity and people, places, and events that I photograph. 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