{"id":23454,"date":"2025-09-25T17:21:00","date_gmt":"2025-09-25T15:21:00","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=23454"},"modified":"2025-09-25T21:25:10","modified_gmt":"2025-09-25T19:25:10","slug":"olga-freely-in-london","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/olga-freely-in-london","title":{"rendered":"Olga Freely in London"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Olga\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Text und Fotografie: Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Olga Freely<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In conversation with Olga Freely, founder of WOW Custom Sportswear<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Caff\u00e8 Concerto near Covent Garden in London sparkles with its distinct lanterns and lights. That\u2019s where I meet Olga Freely. Olga is a businesswoman in London and the founder of WOW Custom Sportswear.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Originally a bookkeeper, she had run a school uniform shop for about ten years, she tells me, when the school on whose premises her shop was based informed her that she would need to relocate to the high street. \u201cIt was just after Covid \u2013 that wouldn\u2019t have been a good idea,\u201d she says. She then found herself wondering: What could I do next?<\/p>

She decided to go into custom sportswear. She explains: \u201cI love sports \u2013 I play tennis and table tennis \u2013 and I had good connections with the manufacturers I used for my school uniform business.\u201d Her niche was found. Olga now creates bespoke sportswear for teams and takes orders of 25 items or more. \u201cMany people confuse my business with logo printing, but in fact we design the garment and do all-over printing with a technique called sublimation before the garment is even sewn together. Our garments are made to order.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I ask Olga how she found security in her decision to start this business from scratch.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cI didn\u2019t want to have regrets looking back when I\u2019m old,\u201d she explains. \u201cI have a lot of curiosity and drive, I mean, I\u2019m still in the early stages. Something has shifted just recently: I know that I can do it, whereas last year, I was riddled with doubt. Weekly networking has helped me, because you have to stand up and deliver your pitch. It makes you work harder. When people ask you questions you have to explain clearly what you do. My business seems straightforward to me, but in fact it is quite complex and not so easy to get the pitch right.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cHow did you overcome those doubts?\u201d I ask.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cAccept failure,\u201d Olga says. \u201cI had closed the school uniform shop and thought I might just keep selling the shoes online \u2013 I was complacent with my current customers at the time, but I didn\u2019t know anything about marketing back then and soon found out: out of sight, out of mind. The online shoe shop didn\u2019t work out, and I lost a lot of money. But it\u2019s OK to fail. I thought it might work out but it didn\u2019t, so I needed to move on and find something else that I could make work \u2013 and learn from the experience. You need to leave your comfort zone, and that means failing at times.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Such great advice, I find, and not so easy to put into practice Because failing feels uncomfortable, especially if you\u2019re not a good friend to yourself and put yourself down after a mistake instead of praising yourself for being courageous enough to try.<\/p>

We head into the sunny day. Next time, we plan to meet on the tennis court \u2013 that\u2019s my place to overcome fear of failure, and it\u2019s also a good place to practise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You can find more about WOW Custom Sportswear here: www.wowcustom-sportswear.co.uk\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

London entrepreneur Olga Freely, founder of WOW Custom Sportswear, knows what it means to take risks \u2014 and she has plenty of wisdom to share from her bold business journey.<\/p>","protected":false},"author":2,"featured_media":23455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WHY IT PAYS OFF TO NICHE DOWN YOUR BUSINESS. 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