{"id":23765,"date":"2025-11-05T16:22:27","date_gmt":"2025-11-05T15:22:27","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=23765"},"modified":"2025-11-05T17:24:06","modified_gmt":"2025-11-05T16:24:06","slug":"owen-williams","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/owen-williams","title":{"rendered":"Owen Williams, Southend"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Portrait\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Text und Fotografie: Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr den Text auf Deutsch oder scrolle weiter nach unten <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Owen Williams<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Conversation with Owen Williams, co-founder of the Southend creative agency sixredsquares.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Capturing culture: Why the best websites start from the inside out<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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As a commercial photographer, it\u2019s extremely important for me to have regular conversations with people who supplement and apply my services in the marketing industry. You can\u2019t deliver valuable work in a bubble but you need to be in constant exchange with those using the work in order to continuously up your game. Owen Williams is one of the founders of the highly sought-after creative agency sixredsquares<\/a>, based in Southend.<\/p>

During our conversation, it becomes obvious: good marketing is a bit like therapy for a business. Let me start from the beginning. \u201cWe\u2019re trying to capture the culture of a business or a charity,\u201d explains Owen at the start of our conversation.<\/p>

Interesting! When we talk about web design, it\u2019s easy to jump straight to visuals \u2014 colours, typography, layouts \u2014 and they are important, but they need to be derived from inside the organisation itself. Culture-led branding is based on the idea that an organisation\u2019s internal culture and values should drive its external identity and inform its outer appearance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Culture creates trust and emotional connection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The work it takes to find the visuals that are \u201cright\u201d for a business goes far deeper than choosing a few colours and fonts that look good together. All visuals must convey the culture of a business or charity. When done well, the website becomes not just a marketing tool, but a mirror of the organisation\u2019s true spirit. This creates a feeling of integrity not only for the consumer but also for the team itself.<\/p>

This culture-led approach to web design is especially powerful for charities and purpose-driven organisations, emphasises Owen. Sixredsquares are working with a lot of major charities. \u201cThey don\u2019t just need to communicate information; they need to build trust and emotional connection.\u201d<\/p>

Emotion-evoking and engaging photography is an important part of this marketing approach. \u201cImagery has to have sincerity; it needs to be honest and true. It has to show the team culture, the team\u2019s environment, and the passion needs to come across. Good photography is a window into the organisation.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Work on the inside<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For commercial clients, Owen often finds that their very corporate online appearance doesn\u2019t do their approachability and friendliness justice. \u201cThey would benefit from letting their guard down a bit,\u201d Owen suggests. \u201cIf they showed more of their team culture, their processes, and interactions, for example in a video, that would soften their appearance a bit. Especially in a competitive industry, showing \u00a0your processes and culture can make you stand out.\u201d<\/p>

Owen continues: \u201cPeople tend to think that marketing is showing the outward appearance, but it\u2019s more about taking a good look at the inside.\u201d A brilliant website stands at the end of a lot of work on the inside of a business or organisation. It\u2019s a process of answering valuable questions like \u2018What is our mission, and what do we truly stand for?\u2019 Or \u2018What do we want people to feel when they encounter our website? \u201cI can see from their website whether a company has asked themselves the questions. They are important to structure their site,\u201d explains Owen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Who are you as a brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A marketing professional can provide a valuable perspective from outside and can be a great sparring partner in detecting and visualising the values of a business or charity. The most compelling marketing starts not with what you offer, but with who you are as a brand. The process of marketing is therefore about helping organisations articulate what\u2019s special about their culture and translate it into a clear, engaging digital experience \u2013 and this will attract the \u201cright\u201d customers and create sales that lead to the healthy growth of a business. Owen explains it this way: \u201cA website is the result of a lot of introspection, and what comes out is what really resonates with the audience.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Find out more about sixredsquares here: www.6rs.co.uk\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Owen\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Owen Williams<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Im Gespr\u00e4ch mit Owen Williams, Mitbegr\u00fcnder der Kreativ-Agentur sixredsquares in Southend, England<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kultur zeigen: Warum die besten Websites von innen heraus entstehen<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Als Business-Fotografin ist es f\u00fcr mich sehr wichtig, regelm\u00e4\u00dfig mit den Leuten zu sprechen, die meine Dienstleistungen in der Marketingbranche erg\u00e4nzen und anwenden. Man kann keine wertvolle Arbeit liefern, wenn man nur in seiner eigenen Blase bleibt, sondern man muss in st\u00e4ndigem Austausch mit denjenigen stehen, die die Arbeit nutzen, um sich immer weiter zu verbessern. Owen Williams ist einer der Gr\u00fcnder der gefragten Kreativ-agentur sixredsquares mit Sitz in Southend.<\/p>

W\u00e4hrend unseres Gespr\u00e4chs wird deutlich: Gutes Marketing ist ein bisschen wie Therapie f\u00fcr ein Unternehmen. Aber hier der Reihe nach: \u201eWir versuchen, die Kultur eines Unternehmens oder einer Charity einzufangen\u201c, erkl\u00e4rt Owen zu Beginn unseres Gespr\u00e4chs.<\/p>

Interessant! Wenn wir \u00fcber Webdesign sprechen, denken wir schnell an visuelle Aspekte \u2013 Farben, Typografie, Layouts \u2013 und diese sind zwar wichtig, m\u00fcssen aber aus dem Inneren der Organisation selbst abgeleitet werden. Kulturorientiertes Branding basiert auf der Idee, dass die interne Kultur und die Werte einer Organisation ihre nach au\u00dfen getragene Identit\u00e4t und ihr \u00e4u\u00dferes Erscheinungsbild bestimmen sollten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kultur erzeugt Vertrauen und \"Wellenl\u00e4nge\" (emotionale Verbindung)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Arbeit, die erforderlich ist, um die richtigen visuellen Elemente f\u00fcr ein Unternehmen zu finden, geht weit dar\u00fcber hinaus, ein paar Farben und Schriften zu finden, die gut aussehen. Alle visuellen Elemente m\u00fcssen die Kultur einer Organisation vermitteln. Wenn das gelingt, wird die Webseite nicht nur zu einem Marketinginstrument, sondern spiegelt die echten Werte der Organisation wider \u2013 und das schafft wiederum ein Gef\u00fchl der Integrit\u00e4t, nicht nur f\u00fcr den Verbraucher, sondern auch f\u00fcr das Team selbst.<\/p>

Dieser kulturorientierte Ansatz beim Webdesign ist besonders wirkungsvoll f\u00fcr Charities, betont Owen. Sixredsquares arbeitet mit vielen gro\u00dfen Charities zusammen. \u201eSie m\u00fcssen nicht nur Informationen vermitteln, sondern auch Vertrauen und eine emotionale Bindung aufbauen.\u201c<\/p>

Emotionale und ansprechende Fotografie ist ein wichtiger Teil dieses Marketingansatzes. \u201eBilder m\u00fcssen aufrichtig und ehrlich sein. Sie m\u00fcssen die Teamkultur und das Umfeld des Teams zeigen. Die Leidenschaft muss r\u00fcberkommen. Gute Fotografie ist wie ein Fenster, durch das man in eine Organisation schauen kann.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Arbeit von innen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bei kommerziellen Kunden stellt Owen oft fest, dass deren Online-Auftritt oft sehr unterk\u00fchlt- professionell ist, dabei ist das Team meist sehr zug\u00e4nglich und freundlich. \u201eSie w\u00fcrden davon profitieren, etwas mutiger zu sein\u201c, schl\u00e4gt Owen vor. \u201eWenn sie mehr von ihrer Teamkultur, ihren Prozessen und Interaktionen zeigen w\u00fcrden, zum Beispiel in einem Video, w\u00fcrde das ihren Auftritt etwas auflockern. Gerade in umk\u00e4mpften und \u00fcbers\u00e4ttigten Branchen k\u00f6nnten sie sich von anderen abheben, indem sie ihre Prozesse und ihre pers\u00f6nliche Kultur offen zeigen.\u201c<\/p>

Owen f\u00e4hrt fort: \u201eLeute denken oft, dass Marketing das \u00c4u\u00dfere zeigt, aber es geht eher darum, einen guten Blick auf das Innere zu werfen.\u201c Eine brillante Website ist das Ergebnis von viel Arbeit im Inneren einer Organisation. Sie steht am Ende eines Prozesses, in dem wertvolle Fragen beantwortet werden, wie \u201aWas ist unsere Mission und wof\u00fcr stehen wir?\u2018 Oder \u201aWas sollen die Menschen f\u00fchlen, wenn sie auf unsere Website sto\u00dfen?\u2018 \u201eAnhand seiner Website kann ich erkennen, ob sich ein Unternehmen diese Fragen gestellt hat. Sie sind wichtig f\u00fcr die Strukturierung der Website\u201c, erkl\u00e4rt Owen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wer bist du als Marke?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ein Marketingprofi kann eine wertvolle Perspektive von au\u00dfen bieten und ein hilfreicher Sparringspartner sein, wenn es darum geht, die Werte einer Organisation zu erkennen und zu visualisieren. Das \u00fcberzeugendste Marketing beginnt nicht mit dem, was man anbietet, sondern damit, wer man als Marke ist. Beim Marketing geht es daher darum, Unternehmen dabei zu helfen, das Besondere an ihrer Kultur zu in Wort und Bild auszudr\u00fccken und das in ein klares, ansprechendes digitales Erlebnis zu \u00fcbersetzen. Das wird die \u201erichtigen\u201c Kunden anziehen und Ums\u00e4tze generieren, die zu einem gesunden Wachstum des Unternehmens f\u00fchren. Owen erkl\u00e4rt es so: \u201eEine Website ist das Ergebnis von Selbstreflexion, und dieses Ergebnis ist das, was beim Publikum wirklich Anklang findet.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mehr \u00fcber sixredsquares findest du hier: www.6rs.co.uk\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

In conversation with webdesigner and Marketing Specialist Owen Wilson on capturing culture: Why the best websites start from the inside out.<\/p>","protected":false},"author":2,"featured_media":23766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WHY IT PAYS OFF TO NICHE DOWN YOUR BUSINESS. When it comes to doing any form of art as a profession finding a niche is pretty much vital for success. ","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[393],"tags":[389,326,182,146,148,171,153,57,173,75],"post_folder":[],"class_list":["post-23765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-creativity","tag-business-photography","tag-creative-business","tag-creativelife","tag-creativity","tag-freelancer","tag-photoblog","tag-photographer","tag-photography","tag-photographyblog","tag-storytelling"],"yoast_head":"\nBlog ⋆ Nadine Wilmanns ⋆ Owen Williams, Southend<\/title>\n<meta name=\"description\" content=\"About professional creativity and people, places, and events that I photograph. Here: Owen Williams from sixredsquares Southend\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nadinewilmanns.com\/de\/owen-williams\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog ⋆ Nadine Wilmanns ⋆ Owen Williams, Southend\" \/>\n<meta property=\"og:description\" content=\"About professional creativity and people, places, and events that I photograph. 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