{"id":24260,"date":"2026-02-14T17:05:03","date_gmt":"2026-02-14T16:05:03","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=24260"},"modified":"2026-02-14T17:07:57","modified_gmt":"2026-02-14T16:07:57","slug":"laupp-goebel","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/laupp-goebel","title":{"rendered":"Behind the scenes at Laupp&G\u00f6bel"},"content":{"rendered":"
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Words and Photography by Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr den Text auf Deutsch oder scrolle weiter nach unten <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Behind the scenes at Laupp&G\u00f6bel Printer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The cutting machine at the printer Laupp & G\u00f6bel Printers makes cutting through hundreds of layers of paper look like a piece of cake. As you may know, I worked on a book last year that was printed at this company, and gaining a behind-the-scenes insight was certainly an experience.<\/p>

As a company, we want to wow our clients, don\u2019t we? One great way to do that is to show clients what’s going on behind the scenes.<\/p>

Moments like this at the cutting machine are usually hidden from clients, yet they reveal the real magic behind every finished product: the care, engineering and human touch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Behind-the-scenes storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When companies allow people to take a look behind the scenes via video or photographs, they don’t just demonstrate a process \u2014 they build trust, spark curiosity and establish an emotional connection.<\/p>

Remember: What may be a daily routine for you could be a moment of awe for someone outside your field.<\/p>

Behind-the-scenes storytelling transforms ordinary production into something meaningful. Because when people see how something is made, they value what is made even more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gen Z consumer habits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reading about this, I found some interesting insights from Heather Dretsch<\/a>, Assistant Professor of Marketing at NC State. Her research focuses on the relationship between consumers and brands. In an article about branding for Generation Z \u2014 consumers born between the mid-1990s and 2012 \u2014 she says:<\/p>

\u201cGen Z wants an inside look into the themes, brands, and people they care about. They want to immerse themselves in the layers, the story, the step-by-step of people and brands. (\u2026) Gen Z are passionate about connections and community, and they support people and brands that care about what they care about. (\u2026) They want to see the passion, morality, and support going into the brand. And that gives them comfort that they are making the world a better place through their consumption.\u201d<\/p>

This week, maybe examine your own consumer behaviour: What is the basis for your decision-making? Are you a price-driven shopper, or do you value local brands? Do you want to make a difference with your spending habits? If you knew that a company supported the values that are important to you, would you be more likely to shop there?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You can find more about business storytelling here: BUSINESS OFFER<\/a><\/em><\/p>

More about Laupp&G\u00f6bel: www.meine-druckerei.de<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hinter den Kulissen der Druckerei Laupp&G\u00f6bel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Schneidemaschine der Druckerei Laupp & G\u00f6bel Printers l\u00e4sst das Schneiden von Hunderten von Papierschichten wie ein Kinderspiel erscheinen. Wie du vielleicht wei\u00dft, habe ich letztes Jahr an einem Buch gearbeitet, das in dieser Druckerei gedruckt wurde – und einen Blick hinter die Kulissen zu werfen, war ein Erlebnis f\u00fcr mich.<\/p>

Als Selbst\u00e4ndige m\u00f6chten wir unsere Kunden beeindrucken, oder? Eine gute M\u00f6glichkeit daf\u00fcr ist, ihnen zu zeigen, was hinter den Kulissen vor sich geht.<\/p>

Momente wie dieser an der Schneidemaschine bleiben Kunden normalerweise verborgen, doch sie zeigen das, was hinter dem fertigen Produkt steckt: die Sorgfalt, die Technik und die menschliche Note.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Behind the scenes Storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wenn Unternehmen \u00fcber Videos oder Fotos einen Blick hinter die Kulissen erlauben, zeigen sie nicht nur einen Prozess, sondern schaffen Vertrauen, wecken Neugier und bauen eine emotionale Verbindung zu ihren Kunden auf.<\/p>

Was f\u00fcr uns vielleicht Alltag ist, kann f\u00fcr jemanden au\u00dferhalb unseres Fachgebiets ein Moment des Staunens sein.<\/p>

Das Erz\u00e4hlen von Geschichten hinter den Kulissen verwandelt gew\u00f6hnliche Produktion in etwas Bedeutungsvolles. Denn wenn Menschen sehen, wie etwas hergestellt wird, sch\u00e4tzen sie das Herstellungsergebnis umso mehr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Konsumverhalten Gen Z <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beim Lesen \u00fcber dieses Thema, bin ich auf einige interessante Erkenntnisse von Heather Dretsch<\/a> gesto\u00dfen. Heather Dretsch ist Assistenzprofessorin f\u00fcr Marketing an der NC State. Ihre Forschung konzentriert sich auf die Beziehung zwischen Verbrauchern und Marken. In einem Artikel \u00fcber Branding f\u00fcr die Generation Z \u2013 also Verbraucher, die zwischen Mitte der 1990er Jahre und 2012 geboren wurden \u2013 sagt sie:<\/p>

\u201eDie Generation Z m\u00f6chte einen Einblick in die Themen, Marken und Menschen erhalten, die ihr am Herzen liegen. Sie m\u00f6chte in die verschiedenen Ebenen, die Geschichte und die einzelnen Schritte von Menschen und Marken eintauchen. (\u2026) Die Generation Z legt gro\u00dfen Wert auf Verbindungen und Gemeinschaft und unterst\u00fctzt Menschen und Marken, denen das wichtig ist, was ihr wichtig ist. (\u2026) Sie m\u00f6chte die Leidenschaft, Moral und Unterst\u00fctzung sehen, die in die Marke einflie\u00dfen. Das gibt ihr das gute Gef\u00fchl, durch ihren Konsum die Welt zu einem besseren Ort zu machen.\u201c<\/p>

Betrachte diese Woche vielleicht mal dein eigenes Konsumverhalten: Worauf basiert deine Entscheidungsfindung? Bist du jemand der nach dem Preis entscheidet? Legst du Wert auf Lokalit\u00e4t? M\u00f6chtest du mit deinen Konsumgewohnheiten etwas bewirken? Wenn du von einem Unternehmen w\u00fcsstest, dass es die Werte unterst\u00fctzt, die dir am Herzen liegen, w\u00fcrdest du dann eher dort einkaufen?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mehr \u00fcber Storytelling f\u00fcr Unternehmen und Marken findest du hier: BUSINESS ANGEBOT<\/a><\/em><\/p>

Mehr \u00fcber Laupp&G\u00f6bel: www.meine-druckerei.de<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

At Laupp&G\u00f6bel Printer cutting though hundrets of paper looks like cutting through a piece of cake. Why behind the scenes videos imagery can make a major difference for a company.<\/p>","protected":false},"author":2,"featured_media":24264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WHY IT PAYS OFF TO NICHE DOWN YOUR BUSINESS. When it comes to doing any form of art as a profession finding a niche is pretty much vital for success. ","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[393],"tags":[389,326,182,146,148,171,153,57,173,75],"post_folder":[],"class_list":["post-24260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-creativity","tag-business-photography","tag-creative-business","tag-creativelife","tag-creativity","tag-freelancer","tag-photoblog","tag-photographer","tag-photography","tag-photographyblog","tag-storytelling"],"yoast_head":"\nBlog ⋆ Nadine Wilmanns Photography ⋆ Behind the scenes at Laupp&G\u00f6bel<\/title>\n<meta name=\"description\" content=\"On my blog, I write about professional creativity, places, events and people I photograph. 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