{"id":24857,"date":"2026-05-20T02:24:58","date_gmt":"2026-05-20T00:24:58","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=24857"},"modified":"2026-06-01T13:17:40","modified_gmt":"2026-06-01T11:17:40","slug":"seo-geo-and-the-new-shape-of-search","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/seo-geo-and-the-new-shape-of-search","title":{"rendered":"SEO, GEO und die neue Art zu suchen"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Portrait\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Text und Fotografie: Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SEO, GEO und die neue Art zu suchen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Im Gespr\u00e4ch mit Sadie McMaster<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Was passiert mit der Suche im Internet, wenn Menschen keine Stichw\u00f6rter mehr bei Google eingeben, sondern KI direkt nach Antworten fragen? Genau diese Frage pr\u00e4gt derzeit viele digitale Strategien. F\u00fcr Sadie McMaster von der Digitalagentur Kooba<\/a>Kooba ist die Antwort \u00fcberraschend bodenst\u00e4ndig:\n\u201eSEO bleibt relevant \u2013 Google wird nicht verschwinden, besonders wenn es um Suche geht\u201c, sagt sie. Gleichzeitig macht sie deutlich, dass sich etwas Neues entwickelt: \u201eGEO wird genauso wichtig wie SEO.\u201c\n\nSEO optimiert Inhalte f\u00fcr klassische Suchmaschinen wie Google. GEO geht einen Schritt weiter und sorgt daf\u00fcr, dass Inhalte auch von KI-Tools wie ChatGPT oder Claude gefunden und zitiert werden. Es geht also nicht darum, dass eine Disziplin die andere ersetzt. Vielmehr wird die digitale Suchlandschaft breiter, schneller und komplexer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Was soll deine Webseite f\u00fcr dich tun?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kooba ist eine Digitalagentur mit Schwerpunkt auf Webdesign, Entwicklung und digitaler Strategie. Das Unternehmen wurde in Dublin gegr\u00fcndet und ist inzwischen auch in London und Berlin vertreten.\n\nIm Mittelpunkt stehen laut Sadie \u201eleistungsstarke Websites\u201c. Dieser pragmatische Ansatz zieht sich durch ihre gesamte Arbeit. Statt Design um des Designs willen in den Vordergrund zu stellen, beginnt die Agentur bei den Grundlagen:\n\u201eWir helfen unseren Kunden dabei, das Briefing zu entwickeln, indem wir fragen: Was soll deine Website eigentlich f\u00fcr dich leisten?\u201c\n\nEine einfache, aber entscheidende Frage. Denn sie verschiebt den Fokus weg von reinem Aussehen hin zu Performance, Zweck und konkreten Ergebnissen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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KI will Antworten<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Besonders klar beschreibt Sadie den Unterschied zwischen SEO und GEO:\n\u201eDer Unterschied liegt darin, wie sie funktionieren: Google sucht nach Informationen, KI sucht nach Antworten \u2013 und zwar schnell.\u201c\n\nDas beschreibt sehr treffend einen grundlegenden Wandel im Nutzerverhalten. Klassische Suchmaschinen bleiben wichtig, wenn Menschen recherchieren, vergleichen oder tiefer in ein Thema eintauchen m\u00f6chten. Generative KI ver\u00e4ndert jedoch die Erwartungen, weil sie diesen Prozess in eine direkte Antwort verdichtet.\n\nMenschen suchen nicht mehr nur nach Quellen. Immer h\u00e4ufiger suchen sie nach einer sofortigen L\u00f6sung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Prompts verstehen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das hat Konsequenzen f\u00fcr die Art, wie Inhalte geschrieben werden.\n\u201eWenn du in den Antworten auftauchen willst, musst du auf deiner Website Antworten auf Probleme liefern \u2013 und du musst die Prompts kennen\u201c, erkl\u00e4rt Sadie.\n\nAuf diesen Punkt kommt sie mehrfach zur\u00fcck:\n\u201eDas Verst\u00e4ndnis der Prompts ist das Wichtigste.\u201c\n\nGenau darin liegt der Unterschied zwischen Inhalten, die lediglich indexiert werden, und solchen, die tats\u00e4chlich als Antwort auf reale Fragen erscheinen. Marken m\u00fcssen nicht nur Themen abdecken, sondern verstehen, wie Menschen ihre Fragen formulieren \u2013 und in klarer, hilfreicher Sprache darauf reagieren.\nGenau darin liegt der Unterschied zwischen Inhalten, die lediglich indexiert werden, und solchen, die tats\u00e4chlich als Antwort auf reale Fragen erscheinen. Marken m\u00fcssen nicht nur Themen abdecken, sondern verstehen, wie Menschen ihre Fragen formulieren \u2013 und in klarer, hilfreicher Sprache darauf reagieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recherchieren, verfeinern, wiederholen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der Arbeitsprozess von Kooba wirkt dabei sehr praxisnah und bewusst gesteuert.\n\u201eWir haben ein Team, das Prompts recherchiert\u201c, sagt Sadie, \u201eund wir stellen sicher, dass die Antworten auf deiner Website genau auf diese Suchanfragen abgestimmt sind.\u201c\n\nSie beschreibt auch die operative Seite dieses Prozesses:\n\u201eWir nutzen ein Tool, um Prompts zu importieren, ihre Wirkung zu messen und Sichtbarkeit sowie Stimmung auszuwerten \u2013 und passen die Inhalte anschlie\u00dfend entsprechend an.\u201c\n\nDas Ziel sei es, Inhalte so aufzubereiten, dass sie \u201evon KI leicht erfasst und verarbeitet werden k\u00f6nnen\u201c.\n\nDadurch wirkt GEO weniger wie ein Buzzword und mehr wie ein neuer Arbeitsprozess: recherchieren, testen, messen, optimieren \u2013 und wiederholen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mach den Anfang und experimentiere<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dazu kommt ein klarer Wettbewerbsvorteil. Sadie spricht davon, \u201egegen Wettbewerber zu tracken \u2013 zu messen, ob man zuerst erscheint \u2013 und die Antworten entsprechend anzupassen\u201c.\n\nWer bereits Erfahrung mit SEO hat, wird diesen Gedanken wiedererkennen. In der KI-gest\u00fctzten Suche bekommt er jedoch eine neue Dringlichkeit, weil Sichtbarkeit weniger transparent und deutlich dynamischer geworden ist.<\/p>

\u201eWenn du jetzt anf\u00e4ngst, hast du einen Vorteil gegen\u00fcber denen, die warten.\u201c\n\nDas klingt weniger nach Hype als nach einer strategischen Erinnerung: W\u00e4hrend viele Unternehmen noch \u00fcberlegen, was GEO praktisch bedeutet, k\u00f6nnten diejenigen, die bereits experimentieren, besser auf die n\u00e4chste Phase der digitalen Suche vorbereitet sein.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Klarheit und Verst\u00e4ndnis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Art, wie Menschen Informationen finden, ver\u00e4ndert sich \u2013 und Websites m\u00fcssen sich diesem Wandel anpassen. Daraus entsteht ein vielschichtigeres Verst\u00e4ndnis digitaler Sichtbarkeit: eines, das starke Grundlagen, klare Antworten und ein besseres Verst\u00e4ndnis daf\u00fcr verlangt, wie Menschen tats\u00e4chlich Fragen stellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mehr \u00fcber Kooba findest du hier: www.kooba.ie<\/a><\/em><\/p>

Interessierst du dich f\u00fcr starke visuelle Inhalte, die Besucher l\u00e4nger auf deiner Website halten und zum Telefon greifen lassen? Mehr \u00fcber eine m\u00f6gliche Zusammenarbeit erf\u00e4hrst du unter nadinewilmanns.com\/business-offer<\/a>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

What happens to search when people stop typing keywords into Google and start asking AI for direct answers? That is one of the big questions shaping digital strategy right now.<\/p>","protected":false},"author":2,"featured_media":24858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"WHY IT PAYS OFF TO NICHE DOWN YOUR BUSINESS. When it comes to doing any form of art as a profession finding a niche is pretty much vital for success. ","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[393],"tags":[389,326,182,146,148,171,153,57,173,75],"post_folder":[],"class_list":["post-24857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-creativity","tag-business-photography","tag-creative-business","tag-creativelife","tag-creativity","tag-freelancer","tag-photoblog","tag-photographer","tag-photography","tag-photographyblog","tag-storytelling"],"yoast_head":"\nNadine Wilmanns Photography ⋆ SEO, GEO: Sadie McMaster Kooba<\/title>\n<meta name=\"description\" content=\"Branding photographer and videographer Nadine Wilmanns in Metzingen & London in Conversation with Sadie McMaster of Kooba about SEO and GEO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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