{"id":25084,"date":"2026-07-23T10:37:01","date_gmt":"2026-07-23T08:37:01","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=25084"},"modified":"2026-07-23T10:38:17","modified_gmt":"2026-07-23T08:38:17","slug":"overcoming-business-overwhelm","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/overcoming-business-overwhelm","title":{"rendered":"Overcoming business overwhelm"},"content":{"rendered":"
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Interview und Fotografie von Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Business \u00dcberlastung \u00fcberwinden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Im Gespr\u00e4ch mit Josie Lipman<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Als Fotografin und Videografin mit Sitz in London und Metzingen arbeite ich mit etablierten Unternehmern, Beratern und werteorientierten Gr\u00fcndern zusammen, um visuelle Geschichten zu kreieren, die Vertrauen schaffen. In meiner Arbeit als Visual Strategist erlebe ich hautnah, wie sich die interne Struktur eines Unternehmens in dessen Au\u00dfenauftritt widerspiegelt.<\/p>

K\u00fcrzlich hatte ich das Vergn\u00fcgen, mich mit Josie Lipman, einer Interim-Operations-Expertin aus London, auszutauschen. Josie unterst\u00fctzt Unternehmen dabei, ihre Abl\u00e4ufe zu verschlanken. Dabei ist die Systematisierung von Prozessen oft ein nat\u00fcrliches Nebenprodukt eines soliden operativen Fundaments.<\/p>

Wenn du jemals Entscheidungsm\u00fcdigkeit oder \u00dcberforderung gesp\u00fcrt hast \u2013 oder das Gef\u00fchl kennst, in deinem Unternehmen st\u00e4ndig nur Br\u00e4nde l\u00f6schen zu m\u00fcssen \u2013, ist dieses Interview genau das Richtige f\u00fcr dich. Hier sind die wichtigsten Erkenntnisse aus unserem Gespr\u00e4ch dar\u00fcber, wie man die Ursachen von Chaos angeht und eine st\u00e4rkere Unternehmenskultur aufbaut.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Was ist das h\u00e4ufigste Problem, mit dem du Unternehmer heute konfrontiert siehst?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Josie: Das h\u00e4ufigste Problem ist \u00dcberforderung. Oft haben die Leute das Gef\u00fchl, zu wenig Zeit zu haben. Sie kommen mit ihrer eigenen Arbeit nicht hinterher, weil sie st\u00e4ndig auf Informationen von anderen warten.\nMeistens liegt die eigentliche Ursache aber gar nicht an fehlender Zeit, sondern an fehlenden Prozessen. Ohne klare Prozesse f\u00fcr den Informationsfluss, die Entscheidungsfindung oder die Aufgaben\u00fcbergabe bricht die Kommunikation schnell zusammen \u2013 und letztlich leidet die Unternehmenskultur darunter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0\"Gibt es hier eine Innovationskultur oder ruht man sich auf dem Status quo aus?\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Wie genau spielt die Unternehmenskultur in die t\u00e4glichen Abl\u00e4ufe hinein?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Josie: Unternehmenskultur beeinflusst einfach alles! Oft werde ich in Unternehmen geholt, weil eine Ver\u00e4nderung ansteht. Mein erster Blick gilt dann der Frage: Herrscht hier eine Innovationskultur oder ruht man sich auf dem Status quo aus? Davon h\u00e4ngt ab, wie mein Ansatz aufgenommen wird und wie ich vorgehe.<\/p>

Wenn der Gr\u00fcnder chaotisch ist und Dinge nicht nachbereitet, f\u00e4rbt das auf das Team ab. Wir alle wissen, dass Kultur oft von oben vorgelebt wird. Ich bin aber fest davon \u00fcberzeugt, dass sie genauso gut von unten nach oben entstehen kann. Ein hochmotivierter Mitarbeiter ist genauso ansteckend wie ein unzufriedener.\nEine gesunde Kultur akzeptiert die Schw\u00e4chen von Menschen und gleicht sie durch die St\u00e4rken anderer aus. Sie f\u00f6rdert Innovationen und betrachtet Fehler nicht als Scheitern, sondern als Lernchance. Sie schafft ein gemeinsames Ziel, das die Menschen verbindet und die Lust auf Zusammenarbeit weckt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Viele Unternehmen befinden sich in einem st\u00e4ndigen Reaktionsmodus. Was sagt das aus?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Josie: Manchmal l\u00e4sst es sich nicht vermeiden zu reagieren, da das Gesch\u00e4ft immer in Bewegung ist. Wer aber nur noch reagiert, sollte dies als Symptom f\u00fcr ein tieferliegendes Problem sehen \u2013 und als Anlass, genauer hinzuschauen.\nDamit meine ich: Nimm dir die Zeit f\u00fcr eine gr\u00fcndliche Bestandsaufnahme. Versuche nicht, Dinge zu reparieren, bevor du das eigentliche Problem verstanden hast. Ich erlebe oft, dass Leute an den falschen Stellschrauben drehen. Entweder weil sie vorab keine richtige Analyse gemacht haben oder weil sie von falschen Annahmen ausgingen, ohne je mit ihrem Team gesprochen zu haben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wie k\u00f6nnen Unternehmer diese Probleme heute noch anpacken?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Josie: Wenn es um die Abl\u00e4ufe in deinem Unternehmen geht, brauchst du entweder Zeit oder Geld. Wenn du nicht eines von beiden in die L\u00f6sung der Probleme investierst, wird dein Unternehmen nur schwer wachsen k\u00f6nnen.\nEin guter Anfang ist es, f\u00fcr eine Woche alles wie gewohnt weiterlaufen zu lassen, sich aber intensiv Notizen zu machen. \u00c4ndere an deinen Abl\u00e4ufen absolut nichts, sondern schreibe einfach auf, in welchen Situationen du nur reagierst und was die meiste Zeit frisst. Frage dich t\u00e4glich: Worauf reagiere ich hier eigentlich? Nutze diese Erkenntnisse als Wegweiser, um herauszufinden, was wirklich dringend optimiert werden muss.<\/p>

Was die Systeme angeht: Kaufe keine neue L\u00f6sung, bevor du nicht gepr\u00fcft hast, was bereits vorhanden ist. Mach jedes Jahr ein Tech-Audit und frage deine Mitarbeiter: \u201eNutzt ihr das \u00fcberhaupt noch?\u201c oder \u201eWelche Funktionen dieses Systems nutzen wir eigentlich nicht, obwohl wir es sollten?\u201c\nMehrere Tools, die im Grunde das Gleiche tun, f\u00fchren schnell zu einem Abo-Chaos. Pr\u00fcfe deine Kreditkartenabrechnungen auf laufende Abos. Wahrscheinlich sparst du schon allein dadurch Geld, dass du ungenutzte Tools k\u00fcndigst. Bei den Systemen, die du beh\u00e4ltst: Mach dich mit den neuesten Updates vertraut oder vereinbare ein Gespr\u00e4ch mit dem Account Manager, von dem du seit Vertragsabschluss nichts mehr geh\u00f6rt hast.\nFehlt dir die Zeit, die Dinge selbst in die Hand zu nehmen? Dann investiere das gesparte Geld in jemanden, der diese Aufgabe f\u00fcr dich \u00fcbernimmt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wie l\u00f6st man Kommunikationsprobleme?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Josie: Ganz einfache Strukturen k\u00f6nnen richtig gro\u00dfe Probleme l\u00f6sen.\nWenn du st\u00e4ndig auf Antworten wartest, versuche beim n\u00e4chsten Mal ein \u201eHallo Nadine\u201c statt \u201eHallo zusammen\u201c in deiner E-Mail. Werde konkret: Wer ist wof\u00fcr verantwortlich? Wer liefert die Ergebnisse? Bis wann? Wir gehen oft davon aus, dass andere genauso denken wie wir. Aber Dinge werden nur dann erledigt, wenn man sie klar und deutlich kommuniziert.\nOder wenn du immer wieder auf die Freigabe der Gesch\u00e4ftsf\u00fchrung warten musst, richte ein regelm\u00e4\u00dfiges 15-min\u00fctiges Freigabefenster ein \u2013 egal ob t\u00e4glich, w\u00f6chentlich oder monatlich. Das entlastet den Posteingang der F\u00fchrungskraft und erspart dir unn\u00f6tige Wartezeiten.\nLege bei jedem Meeting gleich zu Beginn das Ziel fest. Schweift jemand ab, hilft dieser einfache Satz: \u201eIch notiere mir das f\u00fcr ein sp\u00e4teres Gespr\u00e4ch, aber lasst uns f\u00fcr den Moment beim Thema bleiben.\u201c Das sorgt f\u00fcr Effizienz und pr\u00e4gt ganz nebenbei die Meetingkultur. Letztlich geht es immer darum, klare Erwartungen zu setzen.<\/p>

F\u00fcr die Unternehmenskultur und die operativen Abl\u00e4ufe gilt zusammenfassend: Du brauchst gute Prozesse, die beides st\u00fctzen. Vertrete klare Standpunkte, aber klammere dich nicht dogmatisch an sie. Bleib aufgeschlossen und offen f\u00fcr Ver\u00e4nderungen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Interne Abl\u00e4ufe und \u00e4u\u00dferen Markenauftritt in Einklang bringen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Genauso wie Josie Unternehmen hilft, operatives Chaos zu beseitigen und intern reibungslos zu funktionieren, sorge ich daf\u00fcr, dass dein Unternehmen nach au\u00dfen ebenso klar und stimmig kommuniziert.\nIn der heutigen digitalen Welt fassen Menschen durch konsistente und authentische Bildgeschichten Vertrauen zu Unternehmen. Als Visual Strategist unterst\u00fctze ich etablierte Unternehmen und Personal Brands dabei, ihre Kernwerte in eine starke Bildsprache zu \u00fcbersetzen. So k\u00f6nnen sie online Vertrauen aufbauen, \u00fcberzeugen und Kunden gewinnen \u2013 ganz entspannt und ohne steife, unnat\u00fcrliche Posen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wenn du dir Unterst\u00fctzung bei deinen Gesch\u00e4ftsprozessen w\u00fcnschst, um den richtigen Fokus zu finden, erreichst du Josie Lipman unter josielipman.com.<\/a>.\u00a0<\/em><\/p>

Und wenn dein Business bereit ist f\u00fcr ein visuelles Upgrade, das der hohen Qualit\u00e4t deiner Dienstleistungen entspricht, lass uns sprechen. Ich biete entspannte, gef\u00fchrte Business Foto Stories in London und Metzingen an:\u00a0BUSINESS OFFER<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Interview mit Interim-Operations-Expertin Josie Lipman: Wie beseitigt man Chaos, wenn man sich in seinem Business \u00fcberfordert f\u00fchlt?<\/p>","protected":false},"author":2,"featured_media":25087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"right-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"unboxed","ast-global-header-display":"disabled","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"INTERVIEW WITH ILLUSTRATOR ELLIE SMITH. When I first saw Ellie Smiths drawings on Instagram, it made me want to pick up a pen to draw something myself \u2013 her work is such an art appetizer! ","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[393],"tags":[65,279,389,326,395,146,387,396,278,57,312],"post_folder":[],"class_list":["post-25084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-creativity","tag-art","tag-artist","tag-business-photography","tag-creative-business","tag-creative-side-hustle","tag-creativity","tag-entrepreneur","tag-illustration","tag-interview","tag-photography","tag-small-business"],"yoast_head":"\nOvercoming business overwhelm ⋆ Interview ⋆ Nadine Wilmanns Photo<\/title>\n<meta name=\"description\" content=\"I blog about professional creativity. 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