{"id":5210,"date":"2021-03-22T22:45:22","date_gmt":"2021-03-22T21:45:22","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=5210"},"modified":"2025-04-19T13:18:51","modified_gmt":"2025-04-19T11:18:51","slug":"fashion-storytelling","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/fashion-storytelling","title":{"rendered":"Fashion Storytelling"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Fashion\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Text and Photography by Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Fashion Storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr den Text auf Deutsch oder scrolle weiter nach unten<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

These days, a lot is talked about the future of fashion and how fashion companies can survive. A few months back I had an interesting interview with Prof. Dr. Jochen Str\u00e4hle, head of the fashion and textile faculty at Reutlingen University. He says: \u201e80 Million people will always need something to wear and there will always be demand for personal expression. Constant change is the very nature of fashion and creativity is rooted in change. If newness is perceived as a crisis then fashion has been in a crisis for the past hundred years.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

What struck me is, that he immediately referred to personal expression. And after all, that`s what fashion is about, and therein lies the opportunity for every designer and every brand.<\/p>

For example, Michael Kors: Personally, I would rather stuff my things in the pockets of my jacket than using a bag with the MK logo on it. But there are others that are crazy about it. On Black Friday there are queues at the Michael Kors Outlet in Metzingen beginning far outside the store entrance. In fact, Michael Kors usually has the longest queue of all the outlets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Not everybodys` darling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

And there`s the trick: It`s polarizing. Some absolutely love it, some totally hate it. So, as much as I don`t like the brand, they`re doing something right: They`re not everybody’s darling. They aren`t trying to please everyone. They\u00b4re not trying to be somewhere in the middle, catering for as many as possible, but they stand for something distinct.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

When I think of Michael Kors, I immediately have a scene, like a short film, in my mind: a posh girl with a lot of make-up. She parties with other posh people in modern-looking locations where expensive cars are parked outside. When thinking of the brand Patagonia, I imagine a fit-looking girl without makeup and with untidy hair. She`s sitting all smiles outside a wooden cabin in the mountains with her friends enjoying a coffee and a sunrise. If I wanted to live like a very cool, elegant, successful-looking businesswoman, jumping from one important meeting to the next even more important conference, I would be drawn to Hugo Boss.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Personally, I love Vintage, because I associate it with coolness, nonchalance, city-life, and sophisticated style. With going car-boot-sales, free exhibitions, and cheap coffee shops while living on some freelance jobs. Not that I necessarily have all that, but I would like it. And it matches the story I want to tell about myself. So, I wear it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Storytelling and identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

It`s all stereotypes of course, and our own real-life story has many more layers than that. But these images are giving the brand its character. It`s something, that people can identify with \u2013 or not. Fashion is not just items of clothes, but a way for people to express and distinguish themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

It`s all about storytelling. That`s why fashion photography is so important. It tells a story and it shapes a clear image and feeling about a brand. Knowingly or not, we want to tell our story and choose which stories we can match with ours and which dreams we want to be part of.<\/p>

What kind of fashion or brands do you feel drawn to and why? Have you ever bought an item just because it made you think of a scene or an image or a dream about how you would like to be?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Fashion Storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In letzter Zeit wird viel dar\u00fcber gesprochen, wie die Zukunft der Mode aussieht und wie Mode-Unternehmen \u00fcberleben k\u00f6nnen. Vor ein paar Monaten hatte ich ein interessantes Interview mit Prof. Dr. Jochen Str\u00e4hle, Dekan der Fakult\u00e4t Textil und Design an der Hochschule Reutlingen. Er sagt: \u201e80 Millionen Menschen werden immer etwas zum Anziehen brauchen und es wird immer Bedarf nach pers\u00f6nlichem Ausdruck geben. St\u00e4ndiger Umbruch ist Kennzeichen der Modeindustrie und darin sehen viele die Kreativit\u00e4t. Wenn Neues als Krise verstanden wird, dann ist die Textilindustrie seit hundert Jahren in der Krise.\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Was mir dabei aufgefallen ist: Er hat sofort auf den pers\u00f6nlichen Ausdruck verwiesen. Und schlie\u00dflich geht es ja in der Mode genau darum. Darin liegt die Chance f\u00fcr jeden Designer und jede Marke.<\/p>

Beispiel Michael Kors: Ich pers\u00f6nlich w\u00fcrde meine Sachen lieber in meine Jackentaschen stopfen, als eine Tasche mit dem MK-Label zu tragen. Aber andere sind ganz verr\u00fcckt nach diesen Taschen. An Black Friday sind vor dem Michael Kors Outlet regelm\u00e4\u00dfig lange Schlangen \u2013 bis weit vor dem Ladeneingang. Tats\u00e4chlich hat Michael Kors meist die l\u00e4ngste Schlange von allen Outlets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Nicht Everybody`s Darling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Und hier ist der Trick: Die Marke ist polarisierend. Manche lieben sie und manche hassen sie. So wenig ich MK mag, sie machen etwas richtig: Sie sind nicht \u201eEverybody`s Darling\u201c. Sie versuchen nicht, allen zu gefallen. Sie bem\u00fchen sich nicht darum, irgendwo in der Mitte zu schwimmen, um so vielen wie m\u00f6glich gerecht zu werden. Sondern sie haben eine klare Position und stehen f\u00fcr etwas Bestimmtes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Wenn ich an Michael Kors denke, dann habe ich sofort eine Szene, einen kleinen Film, vor Augen: eine gestylte, posh aussehende Frau mit viel Make-up und Glamour. Sie feiert mit anderen schicken Leuten in modernen Locations, vor denen teure Autos geparkt sind.<\/p>

Wenn ich an die Marke Patagonia denke, stelle ich mir ein gutaussehendes junges M\u00e4dchen vor, ohne Makeup und mit unordentlichen Haaren. Sie sitzt lachend mit ihren Freunden vor einer Holzh\u00fctte und genie\u00dft Kaffee und Sonnenaufgang.<\/p>

Wenn ich von einem Leben als coole, elegante, erfolgreich aussehende Gesch\u00e4ftsfrau tr\u00e4umen w\u00fcrde, die von einem wichtigen Meeting zur n\u00e4chsten noch wichtigeren Konferenz wandelt, dann w\u00fcrde es mich zu Hugo Boss ziehen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pers\u00f6nlich mag ich Vintage, weil ich es mit Coolness, L\u00e4ssigkeit, Stadtleben und gutem Style verbinde. Mit Flohmarktbesuchen, zu Ausstellungen mit freiem Eintritt gehen, billigen Caf\u00e9s und von Freiberufler-Jobs leben. Nicht, dass ich all das unbedingt habe, aber ich h\u00e4tte es gern. Und es passt zu der Geschichte, die ich gern \u00fcber mich erz\u00e4hlen will. Also trage ich Vintage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Storytelling und Identit\u00e4t<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nat\u00fcrlich sind das alles Stereotypen und die Geschichte unseres Lebens hat viel mehr Facetten. Aber solche Bilder geben einer Marke ihren Charakter. Das ist etwas, mit dem sich Leute identifizieren k\u00f6nnen \u2013 oder eben nicht. Mode ist nicht nur Kleidung, sondern eine M\u00f6glichkeit sich auszudr\u00fccken und abzugrenzen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Es geht immer ums Storytelling. Deswegen ist Modefotografie so wichtig. Sie erz\u00e4hlt eine Geschichte und sie formt ein klares Bild und Gef\u00fchl einer Marke.\u00a0 Bewusst oder unbewusst wollen wir unsere Geschichte erz\u00e4hlen und w\u00e4hlen, welche Geschichten zu unseren eigenen passen und von welchen Tr\u00e4umen wir Teil sein wollen.<\/p>

Welche Mode oder welche Marken ziehst du gern an und warum? Kaufst du manchmal Kleidungsst\u00fccke, nur weil sie dich an eine bestimmte Szene oder ein Image oder einen Traum, wie du gern sein m\u00f6chtest, erinnern?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

WHY STORYTELLING IS THE HEART OF FASHION. These days, a lot is talked about the future of fashion and how fashion companies can survive. A few months back I had an interesting interview with Prof. Dr. Jochen Str\u00e4hle, head of the fashion and textile faculty at Reutlingen University.<\/p>","protected":false},"author":2,"featured_media":4024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[48,393],"tags":[20,204,229,243,231,233,272,197,198,172,173,75],"post_folder":[],"class_list":["post-5210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business-creativity","tag-fashion","tag-fashion-design","tag-fashion-editorial","tag-fashion-industry","tag-fashion-photography","tag-fashion-stories","tag-fashion-trends","tag-fashionblog","tag-fashionblogger","tag-photoblogger","tag-photographyblog","tag-storytelling"],"yoast_head":"\nFashion Storytelling ⋆ Blog ⋆ Nadine Wilmanns. Lifestyle Photographer<\/title>\n<meta name=\"description\" content=\"On my blog I write about photography, fashion and creative freelancing. This week: Fashion Storytelling and why it`s so important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nadinewilmanns.com\/de\/fashion-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Storytelling ⋆ Blog ⋆ Nadine Wilmanns. Lifestyle Photographer\" \/>\n<meta property=\"og:description\" content=\"On my blog I write about photography, fashion and creative freelancing. This week: Fashion Storytelling and why it`s so important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nadinewilmanns.com\/de\/fashion-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Nadine Wilmanns\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-22T21:45:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-19T11:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nadinewilmanns.com\/wp-content\/uploads\/2021\/01\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nadine Wilmanns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Nadine_Wilmanns\" \/>\n<meta name=\"twitter:site\" content=\"@Nadine_Wilmanns\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadine Wilmanns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"7\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling\"},\"author\":{\"name\":\"Nadine Wilmanns\",\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/#\\\/schema\\\/person\\\/8232e8d1684a4bdc33a27a76bed4f7e7\"},\"headline\":\"Fashion Storytelling\",\"datePublished\":\"2021-03-22T21:45:22+00:00\",\"dateModified\":\"2025-04-19T11:18:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling\"},\"wordCount\":1199,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/#\\\/schema\\\/person\\\/8232e8d1684a4bdc33a27a76bed4f7e7\"},\"image\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nadinewilmanns.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1\",\"keywords\":[\"fashion\",\"fashion design\",\"fashion editorial\",\"fashion industry\",\"fashion photography\",\"fashion stories\",\"fashion trends\",\"fashionblog\",\"fashionblogger\",\"photoblogger\",\"photographyblog\",\"storytelling\"],\"articleSection\":[\"Blog\",\"Business & Creativity\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling\",\"url\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling\",\"name\":\"Fashion Storytelling ⋆ Blog ⋆ Nadine Wilmanns. Lifestyle Photographer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nadinewilmanns.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1\",\"datePublished\":\"2021-03-22T21:45:22+00:00\",\"dateModified\":\"2025-04-19T11:18:51+00:00\",\"description\":\"On my blog I write about photography, fashion and creative freelancing. This week: Fashion Storytelling and why it`s so important.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nadinewilmanns.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nadinewilmanns.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1\",\"width\":1500,\"height\":1000,\"caption\":\"Fashion Storytelling photo woman drinking coffee and man reading\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/fashion-storytelling#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nadinewilmanns.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/#website\",\"url\":\"https:\\\/\\\/nadinewilmanns.com\\\/\",\"name\":\"Nadine Wilmanns\",\"description\":\"Lifestyle Photographer & Videographer\",\"publisher\":{\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/#\\\/schema\\\/person\\\/8232e8d1684a4bdc33a27a76bed4f7e7\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nadinewilmanns.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/nadinewilmanns.com\\\/#\\\/schema\\\/person\\\/8232e8d1684a4bdc33a27a76bed4f7e7\",\"name\":\"Nadine Wilmanns\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/nadinewilmanns.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Lets-connect.jpg?fit=2245%2C1587&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nadinewilmanns.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Lets-connect.jpg?fit=2245%2C1587&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nadinewilmanns.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Lets-connect.jpg?fit=2245%2C1587&ssl=1\",\"width\":2245,\"height\":1587,\"caption\":\"Nadine Wilmanns\"},\"logo\":{\"@id\":\"https:\\\/\\\/i0.wp.com\\\/nadinewilmanns.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Lets-connect.jpg?fit=2245%2C1587&ssl=1\"},\"sameAs\":[\"http:\\\/\\\/www.nadinewilmanns.com\\\/\",\"https:\\\/\\\/www.instagram.com\\\/nadinewilmanns\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nadinewilmanns\"],\"url\":\"https:\\\/\\\/nadinewilmanns.com\\\/de\\\/author\\\/nods\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fashion Storytelling ⋆ Blog ⋆ Nadine Wilmanns. Lifestyle Photographer","description":"On my blog I write about photography, fashion and creative freelancing. This week: Fashion Storytelling and why it`s so important.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nadinewilmanns.com\/de\/fashion-storytelling\/","og_locale":"de_DE","og_type":"article","og_title":"Fashion Storytelling ⋆ Blog ⋆ Nadine Wilmanns. Lifestyle Photographer","og_description":"On my blog I write about photography, fashion and creative freelancing. This week: Fashion Storytelling and why it`s so important.","og_url":"https:\/\/nadinewilmanns.com\/de\/fashion-storytelling\/","og_site_name":"Nadine Wilmanns","article_published_time":"2021-03-22T21:45:22+00:00","article_modified_time":"2025-04-19T11:18:51+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/nadinewilmanns.com\/wp-content\/uploads\/2021\/01\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg","type":"image\/jpeg"}],"author":"Nadine Wilmanns","twitter_card":"summary_large_image","twitter_creator":"@Nadine_Wilmanns","twitter_site":"@Nadine_Wilmanns","twitter_misc":{"Verfasst von":"Nadine Wilmanns","Gesch\u00e4tzte Lesezeit":"7\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling#article","isPartOf":{"@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling"},"author":{"name":"Nadine Wilmanns","@id":"https:\/\/nadinewilmanns.com\/#\/schema\/person\/8232e8d1684a4bdc33a27a76bed4f7e7"},"headline":"Fashion Storytelling","datePublished":"2021-03-22T21:45:22+00:00","dateModified":"2025-04-19T11:18:51+00:00","mainEntityOfPage":{"@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling"},"wordCount":1199,"commentCount":4,"publisher":{"@id":"https:\/\/nadinewilmanns.com\/#\/schema\/person\/8232e8d1684a4bdc33a27a76bed4f7e7"},"image":{"@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2021\/01\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1","keywords":["fashion","fashion design","fashion editorial","fashion industry","fashion photography","fashion stories","fashion trends","fashionblog","fashionblogger","photoblogger","photographyblog","storytelling"],"articleSection":["Blog","Business & Creativity"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nadinewilmanns.com\/fashion-storytelling#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling","url":"https:\/\/nadinewilmanns.com\/fashion-storytelling","name":"Fashion Storytelling ⋆ Blog ⋆ Nadine Wilmanns. Lifestyle Photographer","isPartOf":{"@id":"https:\/\/nadinewilmanns.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling#primaryimage"},"image":{"@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2021\/01\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1","datePublished":"2021-03-22T21:45:22+00:00","dateModified":"2025-04-19T11:18:51+00:00","description":"On my blog I write about photography, fashion and creative freelancing. This week: Fashion Storytelling and why it`s so important.","breadcrumb":{"@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nadinewilmanns.com\/fashion-storytelling"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling#primaryimage","url":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2021\/01\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2021\/01\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1","width":1500,"height":1000,"caption":"Fashion Storytelling photo woman drinking coffee and man reading"},{"@type":"BreadcrumbList","@id":"https:\/\/nadinewilmanns.com\/fashion-storytelling#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nadinewilmanns.com\/"},{"@type":"ListItem","position":2,"name":"Fashion Storytelling"}]},{"@type":"WebSite","@id":"https:\/\/nadinewilmanns.com\/#website","url":"https:\/\/nadinewilmanns.com\/","name":"Nadine Wilmanns","description":"Lifestyle Photographer & Videographer","publisher":{"@id":"https:\/\/nadinewilmanns.com\/#\/schema\/person\/8232e8d1684a4bdc33a27a76bed4f7e7"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nadinewilmanns.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":["Person","Organization"],"@id":"https:\/\/nadinewilmanns.com\/#\/schema\/person\/8232e8d1684a4bdc33a27a76bed4f7e7","name":"Nadine Wilmanns","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2022\/07\/Lets-connect.jpg?fit=2245%2C1587&ssl=1","url":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2022\/07\/Lets-connect.jpg?fit=2245%2C1587&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2022\/07\/Lets-connect.jpg?fit=2245%2C1587&ssl=1","width":2245,"height":1587,"caption":"Nadine Wilmanns"},"logo":{"@id":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2022\/07\/Lets-connect.jpg?fit=2245%2C1587&ssl=1"},"sameAs":["http:\/\/www.nadinewilmanns.com\/","https:\/\/www.instagram.com\/nadinewilmanns","https:\/\/www.linkedin.com\/in\/nadinewilmanns"],"url":"https:\/\/nadinewilmanns.com\/de\/author\/nods"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2021\/01\/nadine_pics.for_.the_.gram-Web.Export.Headerbild-16.jpg?fit=1500%2C1000&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8EmgI-1m2","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":21901,"url":"https:\/\/nadinewilmanns.com\/de\/behind-the-scenes-of-a-fashion-photo-session","url_meta":{"origin":5210,"position":0},"title":"Behind the scenes of a Fashion Photo Session","author":"Nadine Wilmanns","date":"2024-05-22","format":false,"excerpt":"Some behind the scenes footage from a photo session with Katharina Dodik in Metzingen just after she got back from walking the catwalks at the Paris Fashion Week.","rel":"","context":"In "Notes"","block_context":{"text":"Notes","link":"https:\/\/nadinewilmanns.com\/de\/category\/notes"},"img":{"alt_text":"Fashion Photoshooting in Metzingen","src":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/04\/20240309_133129000_iOS.jpg?fit=900%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/04\/20240309_133129000_iOS.jpg?fit=900%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/04\/20240309_133129000_iOS.jpg?fit=900%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/04\/20240309_133129000_iOS.jpg?fit=900%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":22917,"url":"https:\/\/nadinewilmanns.com\/de\/albdraufgaenger","url_meta":{"origin":5210,"position":1},"title":"Albdraufg\u00e4nger","author":"Nadine Wilmanns","date":"2025-06-24","format":false,"excerpt":"Photoshooting for the outdoor fashion brand Albdraufg\u00e4nger in South Germany.","rel":"","context":"In "Notes"","block_context":{"text":"Notes","link":"https:\/\/nadinewilmanns.com\/de\/category\/notes"},"img":{"alt_text":"Albdraufg\u00e4nger fashion worn by two girls in nature","src":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/07\/20250411_073124000_iOS-e1752699481513.jpg?fit=968%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/07\/20250411_073124000_iOS-e1752699481513.jpg?fit=968%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/07\/20250411_073124000_iOS-e1752699481513.jpg?fit=968%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/07\/20250411_073124000_iOS-e1752699481513.jpg?fit=968%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":24614,"url":"https:\/\/nadinewilmanns.com\/de\/storytelling-photography","url_meta":{"origin":5210,"position":2},"title":"Wie mich der Wunsch nach mehr Leben zu Storytelling Fotografie gef\u00fchrt hat","author":"Nadine Wilmanns","date":"2026-04-09","format":false,"excerpt":"There was a time in my life when I craved to go to a coffee shop before work just to feel like the day belongs to me. Coffee shops became the places of possible opportunities for me, where I felt hopeful that there`s the possibility of something happening around any\u2026","rel":"","context":"In "Blog"","block_context":{"text":"Blog","link":"https:\/\/nadinewilmanns.com\/de\/category\/blog"},"img":{"alt_text":"Storytelling Brand Photographer Nadine Wilmanns in a coffee shop in London","src":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2026\/04\/20260409_162058736_iOS.jpg?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2026\/04\/20260409_162058736_iOS.jpg?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2026\/04\/20260409_162058736_iOS.jpg?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2026\/04\/20260409_162058736_iOS.jpg?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":21611,"url":"https:\/\/nadinewilmanns.com\/de\/gleich-12","url_meta":{"origin":5210,"position":3},"title":"Gleich12","author":"Nadine Wilmanns","date":"2024-05-29","format":false,"excerpt":"Gleich12 is the label of my beautiful friend and extremely talented designer & artist Tatiana Zhabina . We studied Fashion Design together, and while career paths may change (we both don\u2019t work in fashion today) friendships are to stay.","rel":"","context":"In "Business & Creativity"","block_context":{"text":"Business & Creativity","link":"https:\/\/nadinewilmanns.com\/de\/category\/business-creativity"},"img":{"alt_text":"lifestyle photo of a girl with a pot of a plant on her head Studio Gleich 12 Tatiana Zhabina","src":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/01\/20241210export_portfolio-56.jpg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/01\/20241210export_portfolio-56.jpg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/01\/20241210export_portfolio-56.jpg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/01\/20241210export_portfolio-56.jpg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":21517,"url":"https:\/\/nadinewilmanns.com\/de\/london-on-film","url_meta":{"origin":5210,"position":4},"title":"London on Film","author":"Nadine Wilmanns","date":"2024-08-16","format":false,"excerpt":"There is nowhere else like London.","rel":"","context":"In "Notes"","block_context":{"text":"Notes","link":"https:\/\/nadinewilmanns.com\/de\/category\/notes"},"img":{"alt_text":"London on Film - Pub in East London","src":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/03\/20240816_202511804_iOS.jpg?fit=960%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/03\/20240816_202511804_iOS.jpg?fit=960%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/03\/20240816_202511804_iOS.jpg?fit=960%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/03\/20240816_202511804_iOS.jpg?fit=960%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":23596,"url":"https:\/\/nadinewilmanns.com\/de\/pizza","url_meta":{"origin":5210,"position":5},"title":"Pizza","author":"Nadine Wilmanns","date":"2025-10-06","format":false,"excerpt":"\u201cYou can do irrefutably impossible things with the right amount of planning and support from intelligent and hardworking people, and pizza.\u201d - quote by Scott M. Gimple","rel":"","context":"In "Notes"","block_context":{"text":"Notes","link":"https:\/\/nadinewilmanns.com\/de\/category\/notes"},"img":{"alt_text":"branding film clip for fair fashion brand Engel with kid and dad baking pizza","src":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/10\/Screenshot-14-1-e1759780410429.jpg?fit=575%2C820&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/10\/Screenshot-14-1-e1759780410429.jpg?fit=575%2C820&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/nadinewilmanns.com\/wp-content\/uploads\/2025\/10\/Screenshot-14-1-e1759780410429.jpg?fit=575%2C820&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/posts\/5210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/comments?post=5210"}],"version-history":[{"count":20,"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/posts\/5210\/revisions"}],"predecessor-version":[{"id":21935,"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/posts\/5210\/revisions\/21935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/media\/4024"}],"wp:attachment":[{"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/media?parent=5210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/categories?post=5210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/tags?post=5210"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/nadinewilmanns.com\/de\/wp-json\/wp\/v2\/post_folder?post=5210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}