{"id":5966,"date":"2021-05-15T23:18:41","date_gmt":"2021-05-15T21:18:41","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=5966"},"modified":"2025-03-15T12:20:37","modified_gmt":"2025-03-15T11:20:37","slug":"johanna-riplinger","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/johanna-riplinger","title":{"rendered":"Johanna Riplinger"},"content":{"rendered":"
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Interview and Photography by Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr das Interview auf Deutsch oder scrolle weiter nach unten.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Conversation with Fashion Designer Johanna Riplinger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first thought that comes to my mind when meeting fashion designer Johanna Riplinger in Stuttgart: Joie de vie! She is all smiles and reminds me so much of Paris and French elegance. Johanna has been living in Paris for years and has founded her fashion label there. After a detour to Portugal, she now brings a little bit of Paris into the Stuttgart shopping mall \u201cGerber\u201d. In collaboration with other creatives and as one of the founding partners, she presents her fashion in the concept store FYRA Collective. She embraces the opportunity of living as a nomad, she says. For her one-of-a-kind garments, she hand-dyes fabrics with plant-based dyes. Nature and natural cycles are not only shaping her fashion but as well her approach to work. We have met in the store first and later again for some dyeing in the garden. Both elements are intrinsically tied together, she says.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The COVID-crisis is making life for fashion designers difficult... How are you getting on, Johanna?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I stick to making the best out of every situation. Just now, our concept of the collective at FYRA Collective has proven its worth. Especially due to our holistic approach to sharing economy. Currently, I`m staying in T\u00fcbingen, dyeing my fabrics surrounded by nature. But of course, I`m also looking forward to going to Paris again soon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Your love for nature have had a distinct impact on your career path as a fashion designer\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As a student, I have already worked with plant-based dyes. I\u2019ve always wanted to work in sustainability and fair trade. Meanwhile, a lot of what had been met with lack of understanding 20 years ago, I don`t even have to explain anymore. It`s become common knowledge. I love being creative in harmony with nature. The design has always been my focus, yet nature shouldn\u2019t suffer. Nature for me isn`t just the exterior nature, the plants, but as well the human nature, the human biodiversity. Therefore, I value the harmony in our FYRA team, our mutual appreciation in our collective. Everyone collaborates on a level playing field, yet each of us is independent. To me, that`s also nature.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0“I do almost everything from a place of intrinsic motivation. This implies having the courage to do what feels right for me.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Before founding your own label, you have been working for well-known brands in Paris. Guy Laroche for example, or Ethos Paris. Then you have taken a chance and became self-employed. Many creatives are afraid to do that, even though it`s their dream. After all, being self-employed means you don`t have to just design but also do the marketing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I have always thought, why not try and do it my way. And now, ten years later, I`m still here. There`s been a year when I haven’t posted on Instagram at all. I don`t force myself. Marketing experts would most likely criticize me. But I really do almost everything from a place of intrinsic motivation. This implies taking the courage to do what feels right for me. When I was ten years old, I decided to become a fashion designer. I am still enthusiastic about it \u2013 three times as much as when I started! Of course, there are ups and downs, but that`s life. However, I have been very lucky in life, too.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Surely you have learned a lot as well?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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About 15 years ago, I wouldn`t have thought of myself as any good in sales. Until I have learned what selling actually means: human exchange. From then on, I started to love it. Because I see the value in it. I have stopped looking at it in a negative way but started to appreciate it as valuable. I`m happy when a customer walks into the shop and values our items – both of our happiness multiplies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sales of all things seems to be a problem for many self-employed fashion designers \u2013 and tied to this are the finances\u2026 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We could earn much more with our abilities if we worked for big companies. But for us, intrinsic motivation, creative freedom, is more important. We love what we do. Society forces us, to make commercial things. It`s the challenge of the system, to evolve in a way that simplifies fulfilled work and makes it more accessible. There is a saying ‘Success without fulfillment is the ultimate failure’. Achieving to live fulfilled is the greatest success. Yesterday, we had a little photoshoot. That was such an energy boost for all of us. We have celebrated the joy in what we`re doing. Our society needs both: big, static corporations and small creative businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What`s important for self-employed creatives in the future?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are many platforms for creatives. However, they aren`t run by the creatives themselves. I would find it more beneficial if a platform wasn`t just enabling creatives to introduce themselves. But if it allowed these creatives to run the platform itself. That would make more sense to me. Our FYRA collective is kind of a prototype of such a platform. I`ve never seen myself as a pioneer, yet I seem to have become exactly that. At FYRA, we are multiplying our talents by offering them to each other. This way, we are marketing our products much more effectively. We are collaborating as equals. The customer is still king, but we are also all bosses. Our customers are invited to share our passion for our beautiful, timeless items. We are taking turns in being present in the store, which allows for the conversation with our customers. This is very inspiring. Suggestions can be implemented in the collection much faster as I see first-hand what people need and want. In the long run, we want to become more international. Especially the Stuttgart-Paris-Connection is promising. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Find more about Johanna here:\u00a0 @johannariplinger on Instagram<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Im Gespr\u00e4ch mit Johanna Riplinger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Das erste, was mir einf\u00e4llt, als ich Modedesignerin Johanna Riplinger in Stuttgart treffe: La joie de vie! Sie strahlt und erinnert mich dabei so sehr an Paris und franz\u00f6sische Eleganz. Johanna hat viele Jahre in Paris verbracht, ihr Modelabel dort gegr\u00fcndet. Und nun bringt sie, nach einem Abstecher in Portugal, ein bisschen Paris ins Stuttgarter Einkaufszentrum \u201eGerber\u201c. Zusammen mit anderen Kreativen pr\u00e4sentiert sie hier ihre Mode im Concept-Store FYRA Collective,\u00a0dessen Mitgr\u00fcnderin sie ist. Sie sch\u00e4tzt die M\u00f6glichkeit als Nomadin zu leben, sagt sie. Die Stoffe f\u00fcr ihre Einzelst\u00fccke f\u00e4rbt sie von Hand und individuell mit Pflanzenfarben. Die Natur und nat\u00fcrliche Kreisl\u00e4ufe pr\u00e4gen allerdings nicht nur ihre Mode, sondern auch ihre Arbeitsweise als Selbst\u00e4ndige. Wir haben uns erst im Store getroffen und sp\u00e4ter nochmal beim F\u00e4rben im Garten. Beide Elemente geh\u00f6ren f\u00fcr sie untrennbar zusammen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Corona-Krise macht es den Modedesignern im Moment nicht einfach... Wie geht`s dir gerade damit Johanna?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ich halte mich daran, das Beste aus jeder Situation zu machen, in der ich mich gerade befinde. Gerade jetzt hat sich unser Konzept des Kollektivs bei FYRA sehr bew\u00e4hrt. Vor allem wegen unseres ganzheitlichen Ansatzes einer ‘Sharing Economy’. Momentan lebe ich in T\u00fcbingen, wo ich in der Natur meine Stoffe f\u00e4rbe. Nat\u00fcrlich freue ich mich aber auch, wenn ich bald wieder nach Paris fahren kann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gerade deine Liebe zur Natur hat deinen Weg als Modedesignerin entscheidend beeinflusst ...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ich habe bereits im Studium mit Pflanzenfarben gearbeitet und wollte immer im Bereich Nachhaltigkeit und Fairtrade wirken. Inzwischen muss ich vieles von dem, was vor 20 Jahren noch auf Unverst\u00e4ndnis gesto\u00dfen ist, gar nicht mehr erkl\u00e4ren. Es ist sch\u00f6n in Harmonie mit der Natur kreativ zu sein. Mir ging es immer in erster Linie ums Design, aber die Natur soll nicht darunter leiden. Dazu geh\u00f6rt f\u00fcr mich aber nicht nur die \u00e4u\u00dfere Natur, die Pflanzen, sondern auch die menschliche Natur, die menschliche Biodiversit\u00e4t. Deswegen sch\u00e4tze ich unsere Harmonie im FYRA-Team, unsere gegenseitige Wertsch\u00e4tzung im Kollektiv. Alle\u00a0arbeiten auf Augenh\u00f6he zusammen und doch ist jeder selbst\u00e4ndig. Auch das bedeutet Natur f\u00fcr mich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Ich mache das meiste aus intrinsischer Motivation. Dazu geh\u00f6rt Mut, sich zu trauen, das zu tun, was einem entspricht.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bevor du dein eigenes Label gegr\u00fcndet hast, hast du f\u00fcr namhafte Labels in Paris gearbeitet. Guy Laroche zum Beispiel, oder Ethos Paris. Dann hast du den Sprung in die Selbst\u00e4ndigkeit gewagt. Viele Kreative scheuen sich davor, auch wenn sie davon tr\u00e4umen. Schlie\u00dflich geh\u00f6rt zur Selbst\u00e4ndigkeit nicht nur Design, sondern auch Marketing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ich habe immer gedacht, ich probier\u2018s mal auf meine Art und Weise. Und jetzt, nach fast zehn Jahren, bin ich immer noch da. Ich habe auch mal ein Jahr lang gar nichts auf Instagram gestellt – ich zwinge mich da nicht. Marketing-Experten w\u00fcrden mich da sicherlich r\u00fcgen. Aber ich mache wirklich das meiste aus intrinsischer Motivation. Dazu geh\u00f6rt Mut, sich zu trauen, das zu tun, was einem entspricht. Mit zehn Jahren habe ich beschlossen, Modedesign zu machen. Und ich bin immer noch begeistert davon \u2013 habe dreifache Begeisterung im Vergleich zu fr\u00fcher! Nat\u00fcrlich gibt es immer Hochs und Tiefs. Aber in welchem Leben gibt\u2019s das nicht. Aber ich bin auch ein Gl\u00fcckspilz und hatte viel Gl\u00fcck im Leben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bestimmt hast du auch viel gelernt?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Noch vor 15 Jahren habe ich mich nicht als verkaufst\u00fcchtig eingesch\u00e4tzt. Bis ich gelernt habe, was Verkauf eigentlich ist: menschlicher Austausch. Von da an, habe ich angefangen es zu lieben. Denn ich habe den Wert darin gesehen. Ich habe Verkauf nicht mehr als negativ betrachtet, sondern als wertvoll. Ich freue mich, wenn ein Kunde in den Laden kommt und unsere Dinge wertsch\u00e4tzt. Da mehrt sich die Freude bei uns beiden. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ausgerechnet das Verkaufen ist oft ein Problem f\u00fcr viele selbst\u00e4ndige Modedesigner. Und damit verbunden eben auch die Finanzen...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir k\u00f6nnten mit unseren F\u00e4higkeiten alle in gro\u00dfen Konzernen mehr verdienen. Aber f\u00fcr uns ist die intrinsische Motivation, die sch\u00f6pferische Freiheit wichtiger. Zu lieben, was wir tun. Die Gesellschaft zwingt uns dazu, kommerzielle Dinge zu machen. Es ist die Aufgabe des Systems, sich dahingehend zu entwickeln, dass es den Menschen vereinfacht wird, erf\u00fcllt zu arbeiten. Es gibt einen Spruch: Success without fulfillment is the ultimate failure – Erfolg ohne Erf\u00fcllung ist der ultimative Misserfolg. Es wirklich zu schaffen, erf\u00fcllt zu leben, ist der gr\u00f6\u00dfte Erfolg. Gestern hatten wir hier ein Fotoshooting. Das war f\u00fcr uns alle so ein Energie-Boost. Wir haben die Freude, an dem was wir machen, gefeiert. Unsere Gesellschaft braucht beides gleicherma\u00dfen: gro\u00dfe, statische Konzerne und kleine Kreative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Was ist f\u00fcr kreative Selbst\u00e4ndige in Zukunft wichtig?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Es gibt viele Plattformen f\u00fcr Kreative, die aber nicht von den Kreativen selbst gef\u00fchrt werden. Ich finde Plattformen sinnvoll, auf denen sich Kreative nicht nur vorstellen, sondern die sie aktiv mitgestalten k\u00f6nnen. Unser Kollektiv hier hat insofern Prototypcharakter -und ich habe mich eigentlich nie als Pionierin gesehen. Zusammen multiplizieren wir unsere Talente, stellen sie uns gegenseitig zur Verf\u00fcgung. Dadurch machen wir gemeinsam auch viel besseres Marketing. Wir arbeiten immer auf Augenh\u00f6he. Der Kunde ist zwar K\u00f6nig, aber wir sind hier auch alle Chefs. Unsere Kunden sind eingeladen unsere Passion f\u00fcr unsere sch\u00f6nen, zeitlosen Dinge zu teilen. Dadurch dass wir alle im Laden stehen, haben wir direkten Kontakt zu unseren Kunden. Das inspiriert. Anregungen flie\u00dfen schneller in die Kollektion mit ein, denn ich sehe direkt was Menschen brauchen und wollen. Langfristig wollen wir internationaler werden. Vor allem die Stuttgart-Paris-Achse ist da nat\u00fcrlich vielversprechend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mehr \u00fcber Johanna findest du hier:\u00a0 @johannariplinger on Instagram<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"fashion\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Interview with Fashion Designer Johanna Riplinger: “I do almost everything from a place of intrinsic motivation. 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