{"id":6276,"date":"2021-07-03T03:49:25","date_gmt":"2021-07-03T01:49:25","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=6276"},"modified":"2025-03-22T21:55:46","modified_gmt":"2025-03-22T20:55:46","slug":"herzstaerkend","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/herzstaerkend","title":{"rendered":"Herzst\u00e4rkend"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Herzst\u00e4rkend\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interview and Photography by Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In conversation with the Girls of 'Herzst\u00e4rkend'<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eHerzst\u00e4rkend\u201c (meaning \u201estrengthening for the heart\u201c) is the side-hustle project of the five girls Mira, Fini, Hannah, Lea und Luka. They are writing about God on Instagram, they also teach hand lettering, and they keep coming up with new creative products for their online shop.<\/p>

Meanwhile, they even do fashion: Their sweatshirts are sustainably produced in a factory in India that supports women who are freed from forced prostitution. Just days ago, \u201cherzst\u00e4rkend\u201d has celebrated its fourth anniversary.<\/p>

The journey began with Mira, who started the Instagram Account \u201cherzst\u00e4rkend\u201d. Her first edition of notebooks went so well, that she took on some help for the project: her sister Luka as well as her friends Hannah, Lea, and Fini. Ever since \u201cherzst\u00e4rkend\u201d is growing steadily. Even though the team has a long-distance relationship: Lea and Fini are living in W\u00fcrzburg – around 100 miles apart from Mara, Luka, and Hannah in the area around Stuttgart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lovelies, Congratulations to the four-year anniversary of \u201cherzst\u00e4rkend\u201d! When you started the project, did you envision it as it is today? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mira: When I went abroad for a couple of months, I wasn`t able to manage the project on my own anymore. So I wondered: Who could help with which task? Why not give it a try as a team, I thought\u2026 We then were five girls, everyone threw in ideas, and all of a sudden there was so much manpower! Within half a year, \u201eherzst\u00e4rkend\u201c basically exploded! After three months, we couldn`t even imagine the project without the five of us.<\/p>

Hannah: And we only ever met as a team about half a year into the joint work on the project. Before, we just spoke via Skype. We all had been friends with Mira, but Lea and Fini were her friends from W\u00fcrzburg and Luka and I only got to know them due to \u201cherzst\u00e4rkend\u201d.<\/p>

Luka: We had never planned to found a company. It just happened because we received so many orders. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I would imagine it quite challenging to lead a business as friends. Especially when it comes to maintaining a close friendship with an open heart for each other. In business one has to take criticism after all\u2026 How are your experiences regarding conflicts in the group?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hannah: Actually, everyone has advised us against it! But I don`t regret it one minute!<\/p>

Lea: Sure it`s challenging! \u201cHerzst\u00e4rkend\u201d is growing and more people are getting involved. But we are growing with challenges and therefore we can master the following ones with more ease. I have been profiting big time from our friendship. Each one of us is different, yet we have so much appreciation for each other.<\/p>

Mira: We all are team players, and we can all be quiet and listen. No one is stubborn and everyone is willing to take a step back now and then and put the team first. That`s important, to be able to retreat. For example, if Lea had the idea for a product, then I don`t necessarily need to get my way when it comes to a decision about this product, but I can put her first instead.<\/p>

Fini: We don`t make decisions by vote. That just doesn`t work well in a friendship. We need to find a compromise that is satisfying for everybody. Everybody needs to be in favour of the decision.<\/p>

Lea: When there haven`t been in-person team days in a long while, then I often lack energy for our project. Once we have seen each other again in person, it`s like an energy boost. On Monday mornings we regularly meet online to chat and pray. When the first lockdown started, we used to meet online at seven each morning to pray together. \u00a0<\/p>

Luka: And on Thursdays is our Jour Fix for talking about all things business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alongside \u201eherzst\u00e4rkend\u201c you all are also studying. How do you get on in terms of time management and organisation? Do you have strategies, or has that never been an issue? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fini: So, I don`t have a strategy and am handling things with quite some flexibility.<\/p>

Mira: Uni is my priority and therefore I start the day doing stuff for uni. If there`s still time after that, then I would work on something for \u201eherzst\u00e4rkend\u201c.<\/p>

Hannah: For me, \u201eherzst\u00e4rkend\u201c is like recreation. That`s the advantage as a business owner: you can determine when to do what. There is a lot of freedom. When my studies are stressing me out, I work on something for \u201cherzst\u00e4rkend\u201c and think: Working can be so nice!<\/p>

Lea: We do try to set deadlines though. However, with a bit more structure, things might run even better. I would be interested, what would be possible, if it was our full-time job. At the same time, it`s nice to have no pressure. Not being obliged to do anything for profit. \u201cHerzst\u00e4rkend\u201c is both our hobby and work.<\/p>

Hannah: Of course, there are times, for example when we have a lot of exams, when we reduce the amount of work for \u201eherzst\u00e4rkend\u201c.<\/p>

Mira: At times I do think, it`s all becoming too much and I don`t manage \u2013 as well with our different targets and ideas in some areas. That can be challenging and then it`s good to allow some distance, do something entirely different, like spending time with my boyfriend. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"It pays off to dream big! I would never have thought that we would get that far ...\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What are your most important learning experiences with \u201cherzst\u00e4rkend\u201d so far?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lea: It pays off to dream big! I would never have thought that we would get that far with \u201cherzst\u00e4rkend\u201d. For example, when we had the option to have sweatshirts produced. We asked ourselves: Shall we do fashion? – Hey, why not? And now it`s a great project!<\/p>

Luka: We have learned a lot about leading a business \u2013 tax, finance plan, \u2026 And we learned what fair fashion really means: not just the fabric must be sustainably produced, but as well the zip. For a scrunchie, you need a sustainably produced elastic band. As well the transport routes must be convenient for our production site in Mumbai.<\/p>

Fini: I loved the experience that you can teach yourself anything. You can always ask. You can always reach out and connect with people who know how it`s done. This way a lot is achievable.<\/p>

Mira: Compared to being on your own, there is so much more possible with a team. Initially, I didn`t find it easy to let go and share my \u201ebaby\u201c, my project \u201eherzst\u00e4rkend\u201c with others. But now I would do that with every project I start: Work with a team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What are your plans for the next four years with \u201eherzst\u00e4rkend\u201c? Do you have a plan at all, or do you just take things as they come?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lea: We don`t have detailed plans \u2013 we already struggle to plan what`s gonna be in six months’ time.<\/p>

Hannah: Our products, our content, and who we are, that`s all changing and evolving. Anyway, we don`t aim at making a living with \u201eherzst\u00e4rkend\u201c.<\/p>

Fini: Yes, \u201eherzst\u00e4rkend\u201c has to run alongside our actual jobs.<\/p>

Mira:\u00a0 We mainly want to stay good friends no matter what. That`s most important!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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You can find the Site and Shop of “herzst\u00e4rkend” here: www.herzstaerkend.de\/shop<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Im Gespr\u00e4ch mit den M\u00e4dels von \"herzst\u00e4rkend\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Herzst\u00e4rkend, das ist das gemeinsame Side-Hustle Projekt von Mira, Fini, Hannah, Lea und Luka \u2013 f\u00fcnf M\u00e4dels, die auf Instagram von Gott erz\u00e4hlen und Handlettering Workshops geben. F\u00fcr ihren Online-Shop \u00fcberlegen sie sich immer wieder neue Kreativprodukte.<\/p>

Mittlerweile gibt`s da sogar Mode: Sweatshirts, die nachhaltig produziert werden – in einer N\u00e4herei in Indien, die Frauen unterst\u00fctzt, die aus der Zwangsprostitution befreit worden sind. Gerade hat herzst\u00e4rkend seinen vierten Geburtstag gefeiert.<\/p>

Begonnen hat das Abenteuer mit Mira, die den Instagram Account gegr\u00fcndet hat. Ihre erste Auflage von Notizb\u00fcchern lief so gut, dass sie sich Verst\u00e4rkung ins Boot geholt hat: ihre Schwester Luka und ihre drei Freundinnen Hannah, Lea und Fini. Seitdem ist herzst\u00e4rkend immer weitergewachsen. Trotz \u201eFernbeziehung\u201c des Teams: Lea und Fini wohnen in W\u00fcrzburg, Mara, Luka und Hannah sind in der Stuttgarter Gegend verteilt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ihr Lieben, Herzlichen Gl\u00fcckwunsch zu eurem vierten herzst\u00e4rkend-Jubil\u00e4um! Hattet ihr damals vor vier Jahren schon die Vision von herzst\u00e4rkend so wie es heute ist?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mira: Ich bin ja damals f\u00fcr ein paar Monate ins Ausland gegangen und konnte daher herzst\u00e4rkend nicht mehr allein stemmen. Ich habe mir also \u00fcberlegt, wer von meinen Freundinnen was machen k\u00f6nnte und dachte, ich probier\u2018 das mal aus mit einem Team. Wir waren dann f\u00fcnf M\u00e4dchen, alle haben ihre Ideen eingebracht und pl\u00f6tzlich war da so viel Manpower! Innerhalb eines halben Jahres ist herzst\u00e4rkend praktisch explodiert! Bereits nach drei Monaten war das ohne uns f\u00fcnf nicht mehr denkbar.<\/p>

Hannah: Dabei haben wir uns erst nach ungef\u00e4hr einem halben Jahr Zusammenarbeit wirklich alle mal als Team gesehen. Davor haben wir uns nur \u00fcber Skype gesprochen. Wir alle waren zwar mit Mira befreundet, aber Lea und Fini waren Miras Freundinnen aus W\u00fcrzburg – die haben Luka und ich erst durch herzst\u00e4rkend kennengelernt.<\/p>

Luka: Wir haben uns nie vorgenommen, eine Firma zu gr\u00fcnden. Das hat sich einfach so ergeben, da wir \u00fcber unseren Shop so viele Bestellungen bekommen haben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zu f\u00fcnft als Freundinnen ein Business zu f\u00fchren stelle ich mir herausfordernd vor, vor allem wenn es darum geht, als Freunde eng und offen zu bleiben. Denn bei Businessfragen muss man ja auch mal Kritik einstecken k\u00f6nnen... Wie sind eure Erfahrungen mit Konflikten in der Gruppe?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hannah: Alle haben uns abgeraten, aber ich bereue es keinen Moment!<\/p>

Lea: Klar ist es eine Herausforderung! Herzst\u00e4rkend wird gr\u00f6\u00dfer, es sind immer mehr Menschen involviert, aber an Herausforderungen wachsen wir auch und k\u00f6nnen dann die N\u00e4chsten besser meistern. Ich konnte von unserer Freundschaft so viel profitieren. Jeder ist anderes, aber jeder hat f\u00fcr den anderen so viel Wertsch\u00e4tzung.<\/p>

Mira: Wir sind alle Teamplayer und schaffen es gut, mal ruhig zu sein und zuzuh\u00f6ren. Keiner ist dickk\u00f6pfig und alle k\u00f6nnen auch mal zur\u00fcckstecken. Das ist wichtig, dass man sich auch mal rausnehmen kann. Wenn zum Beispiel Lea eine Produktidee hatte, dann muss ich bei Entscheidungen zu diesem Produkt nicht meinen eigenen Kopf durchsetzen, sondern kann mich auch mal zur\u00fccknehmen und Lea den Vortritt lassen.<\/p>

Fini: Entscheidungen treffen wir nicht per Mehrheit. Das funktioniert in einer Freundschaft nicht gut, sondern wir m\u00fcssen einen Kompromiss finden. Alle m\u00fcssen daf\u00fcr sein!<\/p>

Lea: Wenn wir lange keine Teamtage haben, bei denen wir uns vor Ort sehen, dann fehlt mir oft die Kraft und Energie f\u00fcr unser Projekt. Und wenn wir dann mal wieder zusammen waren, ist das wie ein neuer Energieschub. Montagmorgens nehmen wir uns Zeit zum Online-Austausch und Beten. Am Anfang des ersten Lockdowns haben wir uns f\u00fcr einige Wochen jeden Tag um sieben Uhr online getroffen, um zusammen zu beten.<\/p>

Luka: Und donnerstags haben wir unseren Jour Fix, um Dinge f\u00fcr unser Unternehmen zu besprechen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Neben eurem herzst\u00e4rkend-Projekt seid ihr ja auch alle am Studieren. Wie schafft ihr das in Sachen Zeitmanagement und Organisation? Habt ihr da Strategien oder geht l\u00e4uft das automatisch so nebenher?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0Mira: Die Uni ist meine Priorit\u00e4t und deswegen mache ich die ersten Stunden am Tag etwas f\u00fcr die Uni. Ist dann noch Zeit, kommt herzst\u00e4rkend an die Reihe.<\/p>

Hannah: herzst\u00e4rkend ist f\u00fcr mich wie ein Ausgleich zum Studium. Das ist das Sch\u00f6ne am eigenen Unternehmen: du kannst selbst bestimmen, wann du welche Aufgaben machst. Da ist schon viel Freiheit. Wenn mich mein Studium stresst, dann mache ich was f\u00fcr herzst\u00e4rkend und denke: Arbeit kann so sch\u00f6n sein!<\/p>

Lea: Wir versuchen aber schon, uns Deadlines zu setzen. Mit mehr Struktur w\u00fcrde vielleicht noch mehr laufen. Es w\u00fcrde mich interessieren, was gehen k\u00f6nnte, wenn es unser Vollzeit-Job w\u00e4re. Gleichzeitig ist es sch\u00f6n, keinen Druck zu haben, nichts zu m\u00fcssen, um Umsatz zu machen. Herzst\u00e4rkend ist unser Hobby und Arbeit in einem.<\/p>

Hannah: Es gibt ja im Studium auch immer Phasen. Wenn wir zum Beispiel in der Pr\u00fcfungsphase sind, dann fahren wir bei herzst\u00e4rkend alles ein wenig runter.<\/p>

Mira: Manchmal habe ich das Gef\u00fchl, dass mir alles zu viel ist und ich nicht alles schaffe \u2013 auch mit unseren unterschiedlichen Zielen und Vorstellungen in manchen Punkten. Das ist manchmal auch anstrengend und dann ist es gut, mal kurz auf Abstand zu gehen, was ganz anderes zu machen, zum Beispiel mit meinem Freund was unternehmen. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Man kann immer fragen, immer Kontakte finden, die dann doch wissen, wie es geht.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Was sind bisher eure wichtigsten Lernerfahrungen mit herzst\u00e4rkend?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lea: Gro\u00dfe Tr\u00e4ume lohnen sich! Ich h\u00e4tte nie gedacht, dass wir mit herzst\u00e4rkend mal so weit kommen w\u00fcrden. Als wir die M\u00f6glichkeit hatten, Sweatshirts produzieren zu lassen zum Beispiel. Wir haben uns gemeinsam \u00fcberlegt: Sollen wir Mode machen? – Hey, warum nicht? Und jetzt ist es ein gutes Projekt!<\/p>

Luka: Wir haben viel gelernt was Unternehmensf\u00fchrung angeht \u2013 Steuern, Finanzplanung, …Und auch, was faire Mode wirklich bedeutet: nicht nur der Stoff muss fair produziert sein, sondern auch der Rei\u00dfverschluss. Beim Haargummi selbst das Gummi. Dazu d\u00fcrfen die Transportwege nicht zu weit zu unserer Produktionsst\u00e4tte in Mumbai sein.<\/p>

Fini: F\u00fcr mich war es eine gute Erfahrung, dass man sich selbst alles beibringen kann. Man kann immer fragen, immer Kontakte finden, die dann doch wissen, wie es geht. So wird alles m\u00f6glich.<\/p>

Mira: Im Team ist so viel mehr m\u00f6glich, als allein! Es war nicht ganz leicht f\u00fcr mich, mein \u201eBaby\u201c herzst\u00e4rkend abzugeben oder zu teilen. Aber ich w\u00fcrde es jetzt bei jedem Projekt, das ich anfange, so machen und immer gleich im Team arbeiten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wie geht`s in den n\u00e4chsten vier Jahren mit herzst\u00e4rkend weiter? \u2013 Habt ihr einen genauen Plan oder seid ihr eher spontan und lasst alles auf euch zukommen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lea: Da haben wir noch keine genauen Pl\u00e4ne – uns f\u00e4llt es schon schwer zu planen, was in sechs Monaten sein wird.<\/p>

Hannah: Unsere Produkte, unser Content und wer wir sind, das ver\u00e4ndert und entwickelt sich. Es geht uns bei herzst\u00e4rkend jedenfalls nicht darum, einmal davon leben zu k\u00f6nnen.<\/p>

Fini: Ja, herzst\u00e4rkend soll neben dem Beruf laufen.<\/p>

Mira: \u00a0Hauptsache, wir schaffen es, gute Freunde zu bleiben – egal was kommt. Das ist das Wichtigste!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Seite und den Shop der M\u00e4dels findest du auf www.herzstaerkend.de\/shop<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

INTERVIEW WITH THE GIRLS OF “HERZST\u00c4RKEND”: “Everyone threw in ideas, and all of a sudden there was so much manpower! 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