{"id":9390,"date":"2022-08-17T18:02:28","date_gmt":"2022-08-17T16:02:28","guid":{"rendered":"https:\/\/nadinewilmanns.com\/?p=9390"},"modified":"2025-12-19T22:19:43","modified_gmt":"2025-12-19T21:19:43","slug":"niche-down","status":"publish","type":"post","link":"https:\/\/nadinewilmanns.com\/de\/niche-down","title":{"rendered":"Niche down"},"content":{"rendered":"
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Words and Photography by Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKlick hier f\u00fcr den Text auf Deutsch oder scrolle weiter nach unten<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Niche down<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I\u2018m always amazed by creatives finding unusual niches in the industry. Ellie Smith<\/a>, who I interviewed for my blog the other week has specialized in custom house portraits as an illustrator. I mean, what a fabulous idea!! A house portrait is just THE perfect unique, personalized gift for people who are moving house, who are getting married, or just any occasion really! Also, it\u2019s so on trend to offer custom-made, bespoke services and products.<\/p>

Committing to a niche can be so hard for creatives though \u2013 I certainly find it challenging. Because it implies letting go of other areas that you find interesting, too. But when it comes to business and doing any form of art as a profession it is pretty much vital for success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Finding and sticking to your niche \u201chelps you refine your offerings and build the expertise that gives you the legs to withstand the test of time”, writes CEO Roger David in his article `Why finding your niche is key to your business success’ for the Forbes Magazine. \u201cFinding your niche is like being a specialist in a field where your expertise makes you stand out from the general pack.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Also, your marketing becomes way more focused and ultimately you can solve the problems of your clients better because you become a true expert in what you do. As a photographer, I`ve started focussing on storytelling photography for businesses. I love photography \u2013 pretty much all kinds of documentary and storytelling photography. But that`s just too broad for anyone to feel addressed specifically. A business owner facing business challenges will just ignore family documentaries. And as professional creatives, we cannot afford to be ignored by those we seek to serve. So, I`m gonna try to be specific.<\/p>\n

What niche have you discovered for yourself? And do you find it challenging to commit?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Text und Fotografie von Nadine Wilmanns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Folge deiner Nische<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ich bin immer wieder erstaunt dar\u00fcber, was f\u00fcr ungew\u00f6hnliche Nischen Kreative in ihrem Markt finden. Ellie Smith<\/a>, die ich vor ein paar Wochen f\u00fcr meinen Blog interviewt habe, hat sich als Illustratorin auf personalisierte Haus-Portraits spezialisiert. Also was f\u00fcr eine super Idee! Ein Haus-Portrait ist DAS perfekte, einzigartige pers\u00f6nliche Gerschenk zum Einzug in ein neues Haus oder f\u00fcr Leute, die heiraten \u2013 und f\u00fcr alle m\u00f6glichen Anl\u00e4sse! Au\u00dferdem ist es so im Trend, ma\u00dfgeschneiderte, personalisierte Dienstleistungen und Produkte anzubieten.<\/p>

Sich auf eine Nische festzulegen kann ganz sch\u00f6n schwierig f\u00fcr Kreative sein- ich finde es jedenfalls ziemlich herausfordernd. Weil es beinhaltet, andere Nischen loszulassen, die ich auch interessant finde. Aber wenn es darum geht, ein kreatives Business zu haben und nicht nur hobbym\u00e4\u00dfig kreativ zu sein, dann ist das so ziemlich unerl\u00e4sslich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Deine Nische zu finden und dabei zu bleiben “hilft dir, deine Angebote zu verbessern und die Expertise aufzubauen, die dir die Standbeine geben, die im Test der Zeit bestehen\u201c, schreibt CEO Roger David in seinem Artikel ‘Why Finding your Niche is Key to your Business Success’ f\u00fcr das Forbes Magazin. \u201cDeine Nische zu finden, bedeutet ein Spezialist in einem Bereich zu sein und mit dieser speziellen Experitise stichst du aus der Masse der Generalisten heraus.\u201c\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Auch dein Marketing wird viel fokussierter und letztlich kannst du die Probleme deiner Kunden besser l\u00f6sen, weil du ein wahrer Experte in dem wirst, was du tust.<\/p>

Als Fotografin habe ich begonnen, mich auf Foto-Stories insbesondere f\u00fcr kreative Unternehmen und Selbst\u00e4ndige zu spezialisieren. Ich liebe Fotografie \u2013 so ziemlich jede Art von erz\u00e4hlender, dokumentierender Fotografie. Aber das ist einfach ein zu breites Themenfeld, um jemanden im Speziellen damit anzusprechen. Selbst\u00e4ndige, die gerade vor allem mit Herausforderungen der Gesch\u00e4ftswelt umgehen, werden Familiendokus ganz einfach ignorieren. Und als professionelle Kreative k\u00f6nnen wir es uns nicht leisten, von denen ignoriert zu werden, denen wir mit unserem Angebot helfen m\u00f6chten. Also werde ich versuchen, spezifischer zu sein.<\/p>

Welche Nische hast du f\u00fcr dich entdeckt? Und ist es eine Herausforderung f\u00fcr dich, dich festzulegen?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

WHY IT PAYS OFF TO NICHE DOWN YOUR BUSINESS. 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