Text and Photography by Nadine Wilmanns

From the Film Senior Year

“I`m still afraid if I show my real self, that people will make fun of me. But it`s the only way for the right people to see me.”

That’s a quote from the film “Senior Year” that we watched last night. It’s actually quite a smart film pointing out the change in culture since the time of Britney Spears.

What is true for our personal life – to keep it real in order to find our “tribe” – is also true for business / creative work: we shouldn’t attempt to please EVERYONE so that we can attract SOMEONE- namely those wo value and identify with what our brand stands for. This is one of the core messages of marketing expert Seth Godin.

Authenticity is way more sustainable because it’s quite energy-draining if we try to be everybody’s darling. Take Jesus: he didn’t waste a minute of his time and energy to people-please. Therefore, always be yourself as a person or when building your brand (unless you can be a unicorn, of course).