°•☆• ” ᴵ’ ᴹ ˢᵀᴵᴸᴸ ᴬᶠᴿᴬᴵᴰ ᴵᶠ ᴵ ˢᴴᴼᵂ ᴹᵞ ᴿᴱᴬᴸ ˢᴱᴸᶠ, ᴾᴱᴼᴾᴸᴱ ᵂᴵᴸᴸ ᴹᴬᴷᴱ ᶠᵁᴺ ᴼᶠ ᴹᴱ. ᴮᵁᵀ ᴵᵀ ‘ˢ ᵀᴴᴱ ᴼᴺᴸᵞ ᵂᴬᵞ ᶠᴼᴿ ᵀᴴᴱ ᴿᴵᴳᴴᵀ ᴾᴱᴼᴾᴸᴱ ᵀᴼ ˢᴱᴱ ᴹᴱ.”
That’s a quote from the film “Senior Year” that we watched last night. It’s actually quite a smart film pointing out the change in culture since the time of Britney Spears😆
What is true for our personal life – to keep it real in order to find our “tribe” – is also true for business / creative work: we shouldn’t attempt to please EVERYONE so that we can attract SOMEONE- namely those wo value and identify with what our brand stands for ✨ This is one of the core messages of marketing expert @sethgodin .
Authenticity is way more sustainable because it’s quite energy draining if we try to be everybody’s darling 🤷♀️ Take Jesus: he didn’t waste a minute of his time and energy to people-please —>> therefore always be yourself as a person or when building your brand (unless you can b a 🦄) ✌️•°☆•