Words and Photography by Nadine Wilmanns
Top 5 Sales Tips
In Conversation with Potential Trainer Johannes Wagner
“Anyone who is simply genuinely in love with their business, finds their products great, is interconnected with them, and stays true to themselves will ultimately be a far better salesperson than someone who is merely theoretically trained.”
(Potential Trainer Johannes Wagner)
As a Potential Trainer at SHP Potential AG, Johannes Wagner accompanies individuals in the fields of coaching and personal development. One particularly exciting program they offer is the “Sales Training for Top Salespeople.” Because I balance my work as a photographer and videographer between two places and countries—Metzingen in South Germany and London in the UK—mastering the art of sales is essential for me. I want to ensure my offers reach the right people. When Johannes visited my Metzingen studio, I knew I had to seize the moment and ask him for his personal top five sales tips. And to say I was surprised about his reply is an understatement.
Here are the Top 5 Sales Tips by Johannes:
1. I follow my heart
“By this I mean actively working on not letting my own thinking constantly get in my way, but rather becoming freer so that I can better perceive my intuition. This is hard work and a continuous practice that never stops. If I manage to perceive my intuition without resistance, I can almost entirely do without thinking—and then life becomes easier.
We all carry an immense number of imprints and old thought patterns with us, which we often mistake for our gut feeling. But for those who learn to follow their true intuition and make decisions that are free from the expectations of others, things always turn out well in the end—meaning, it feels aligned. And it is precisely from this that a genuine, deep joy and lightness in life emerge.
At its core, it’s not about “higher, faster, further,” but about the questions: Why am I here? What were my talents and abilities given to me for, and how may I use them—for myself and for the world?”
2. I love my business
“For me, it is simply THE business. That doesn’t mean there are no difficulties. But I want to be exactly there. I think it’s wonderful what is being done there, the ideas we develop together, and I use the products myself—I am part of our own target audience. It is about a true sense of interconnectedness: I feel deeply connected to my company in my heart and I know: This is where I belong. Anyone who is simply genuinely in love with their business, finds their products great, is interconnected with them, and stays true to themselves will ultimately be a far better salesperson than someone who is merely theoretically trained.”
3. I am who I am
“This means I do not pretend to be someone else, and I work intensively on being who I truly am. It means shedding old masks and costumes piece by piece and no longer playing roles—whether consciously or unconsciously. It is a letting go of old imprints and having the firm trust that, by doing so, I will automatically collaborate with the right people.”
4. I remain persistent
“Where it is truly important to me, I remain persistent: with myself, in regards to what I stand for, in working with my own products, in my own development—and also with potential clients where I see that it could be a great fit both personally and professionally. When I realize that someone could truly benefit from what I offer, I let it flow into the conversation again and again, without tugging or pushing. I simply bring it up from time to time.
A good salesperson has seven to eight client touchpoints or more, whereas an average salesperson often gives up after just two or three contacts because they are “well-mannered.” When someone says no, it often just means: “Right now isn’t a good time.” So I ask: When should we get back in touch? Because I am so deeply interconnected with my company, it actually feels easy for me to remain persistent. And that is exactly what it’s about: practicing this attitude of staying on the ball so often until this follow-up becomes a completely natural part of who I am.”
5. I strengthen my trust in God
“I have come to understand that not everything rests solely on me, but that I am allowed to ask for help. When I take a step forward even though I don’t know exactly what the path looks like, that is where trust in God comes into play for me. Self-confidence is good and important, but I have noticed that so many things in my life run beautifully even without my constant interference. I strengthen and renew this trust in God over and over again, quite consciously.”
By the way, Johannes emphasizes that these five tips guide him not only in his sales process, but in all areas of life. “The theme of interconnectedness applies here as well,” he explains. “After all, selling isn’t separate from the rest of life: Whoever is at peace with themselves, sheds their masks, and burns for a cause from the bottom of their heart won’t even have to ‘sell’ in the traditional sense anymore.”
You can find out more about Johannes Wagner here: www.shp-potential.de/johannes-wagner
Their program “Smart Selling” is available here: www.shp-potential.de/smart-selling
As an international photographer and videographer based in the UK and Germany, I create authentic visual content for brands, businesses, and entrepreneurs.
You can find more about my business offer here:
www.nadinewilmanns.com/business-offer
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